Is Traditional TV Advertising Dying?
Fri, Jul. 16, 2021
By Chuck Hengel
Why many of the world’s most popular brands continue to find success advertising with television.
| Category: Advertising | Return to Latest News |
Why many of the world’s most popular brands continue to find success advertising with television.
The global ad market is poised to see a double-digit recovery this year before hitting a record-breaking $700 billion in 2022, according to a new report.
U.S. advertising revenues in April revealed gains of 52 percent from the same period a year ago, according to data released by the Standard Media Index.
Despite the devastating effects of the COVID-19 pandemic, more small businesses increased their advertising spending in 2020 compared to those that decreased ad investments, according to a recent survey.
A shareholder resolution slated for Omnicom’s June annual meeting calls for it to commission a third-party report to determine whether its advertising policies contribute to violations of civil or human rights.
 | 1 |
2020 was the worst year on record for traditional ad investment, with the global online ad market failing to chart growth for the first time since the Dotcom crash, according to a WARC report.
Ad spending in the U.S. is expected to fall eight percent this year, but strong digital media spends are anticipated to make up for some of these losses, according to a survey of media buyers conducted by the Interactive Advertising Bureau.
TV commercials are beginning to lose their influence over Americans' purchasing behaviors, according to a recent survey.
The U.S. advertising market fell 31 percent in May from the same period a year ago, according to data released by the Standard Media Index.
The COVID-19 pandemic is anticipated to erase $50 billion in global ad revenues this year, with the print media sector expected to endure some of the hardest hits, according to a WARC report.
Edelman has named Jon Flannery, executive creative director at DDB, chief creative officer of its Chicago outpost.
Digital political advertising spending in the U.S. this year will cross the $1 billion threshold for the first time, according to a recent eMarketer political spending forecast.
Judy John, Leo Burnett chief creative officer/Canada CEO, will join Edelman April 29 as its first global chief creative officer to oversee its 600-member strong team.
Spending among U.S. advertisers grew by more than four percent last year, totaling nearly $152 billion, according to recent Kantar Media estimates.
