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Digital political advertising spending in the U.S. this year will cross the $1 billion threshold for the first time, according to a recent eMarketer political spending forecast. (1 reader comment)
Judy John, Leo Burnett chief creative officer/Canada CEO, will join Edelman April 29 as its first global chief creative officer to oversee its 600-member strong team.
Spending among U.S. advertisers grew by more than four percent last year, totaling nearly $152 billion, according to recent Kantar Media estimates.