PR & Marketing Communications News

Last Updated: Tue., Apr. 7, 2020 @ 10:35 am

Category: AdvertisingReturn to Latest News
 

Digital Political Ad Spends to Top $1B

Thu, Feb. 13, 2020

By Jon Gingerich

BloombergDigital political advertising spending in the U.S. this year will cross the $1 billion threshold for the first time, according to a recent eMarketer political spending forecast. (1 reader comment)

Edelman Hires John as First Creative Officer

Tue, Feb. 12, 2019

By Kevin McCauley

Judy JohnJudy John, Leo Burnett chief creative officer/Canada CEO, will join Edelman April 29 as its first global chief creative officer to oversee its 600-member strong team.

Ad Spending Grew 4.1% in 2018

Thu, Jan. 24, 2019

By Jon Gingerich

KantarSpending among U.S. advertisers grew by more than four percent last year, totaling nearly $152 billion, according to recent Kantar Media estimates.