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Last Updated: Mon., Jul. 15, 2024 @ 4:45 pm

Category: AdvertisingReturn to Latest News

Rational 360 Helps Target Rep. Bowman

Tue, Jun. 18, 2024

By Kevin McCauley

Jamaal BowmanRational 360 is helping to defeat New York Congressman Jamaal Bowman in what is shaping up to be the most expensive House primary race in history.

Yankees Sell Out America's Pastime

Fri, Jul. 14, 2023

By Bill Huey

Bill HueyThe New York Yankees give up some space on their uniforms for a little advertising—a move that shows how some companies believe branding means slapping your name and logo all over everything the consumer is expected to encounter or see.

Ad Vet Nair Joins Brunswick Group

Mon, Jan. 3, 2022

By Kevin McCauley

Suresh NairSuresh Nair, a veteran of Grey, McCann Erickson and J. Walter Thompson ad agencies, has joined Brunswick Group in New York as partner in its creative campaigns & content unit.

Ad Market Readies for Rebound

Thu, Jul. 15, 2021

By Jon Gingerich

WARCThe global ad market is poised to see a double-digit recovery this year before hitting a record-breaking $700 billion in 2022, according to a new report.

Ad Market Climbed 52% in April

Fri, May 21, 2021

By Jon Gingerich

SMIU.S. advertising revenues in April revealed gains of 52 percent from the same period a year ago, according to data released by the Standard Media Index.

Some Small Businesses Increased Ad Spends in 2020

Tue, Feb. 23, 2021

By Jon Gingerich

OfficeDespite the devastating effects of the COVID-19 pandemic, more small businesses increased their advertising spending in 2020 compared to those that decreased ad investments, according to a recent survey.

OMC Pressed on Possible Links to Hate Speech

Thu, Jan. 21, 2021

By Kevin McCauley

OmincomA shareholder resolution slated for Omnicom’s June annual meeting calls for it to commission a third-party report to determine whether its advertising policies contribute to violations of civil or human rights.

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2020 Worst Year on Record for Ad Spending

Thu, Dec. 10, 2020

By Jon Gingerich

WARC State of the Industry 2020/212020 was the worst year on record for traditional ad investment, with the global online ad market failing to chart growth for the first time since the Dotcom crash, according to a WARC report.

Ad Spends to Fall 8% in 2020

Fri, Sep. 4, 2020

By Jon Gingerich

IABAd spending in the U.S. is expected to fall eight percent this year, but strong digital media spends are anticipated to make up for some of these losses, according to a survey of media buyers conducted by the Interactive Advertising Bureau.

Consumers Say Ads Are Losing Sway

Wed, Jul. 29, 2020

By Jon Gingerich

TVTV commercials are beginning to lose their influence over Americans' purchasing behaviors, according to a recent survey.

Ad Market Plunged 31% in May

Tue, Jun. 30, 2020

By Jon Gingerich

Standard Media IndexThe U.S. advertising market fell 31 percent in May from the same period a year ago, according to data released by the Standard Media Index.

Print Ad Spends to Decline 20% In 2020

Fri, May 29, 2020

By Jon Gingerich

WARCThe COVID-19 pandemic is anticipated to erase $50 billion in global ad revenues this year, with the print media sector expected to endure some of the hardest hits, according to a WARC report.