U.S. Ad Market Faces Slump in 2025
Mon, Feb. 3, 2025
By Jon Gingerich
Trump's promise to impose tariffs on some of the U.S.'s trade partners could result in an advertising and marketing slowdown in 2025, according to a recent report.
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Trump's promise to impose tariffs on some of the U.S.'s trade partners could result in an advertising and marketing slowdown in 2025, according to a recent report.
Worldwide advertising spending is set to climb 10.5 percent this year to hit $1 trillion for the first time, according to a new WARC report.
Rational 360 is helping to defeat New York Congressman Jamaal Bowman in what is shaping up to be the most expensive House primary race in history.
Why cutting advertising budgets during a downturn could hurt brands more than help.
The New York Yankees give up some space on their uniforms for a little advertising—a move that shows how some companies believe branding means slapping your name and logo all over everything the consumer is expected to encounter or see.
Pop-up ads are more prevalent—and more annoying—than ever. Why do companies and communicators continue to use them?
More than 50 advertisers ponied up $7 million a pop to run their ads during Super Bowl LVII—but how many of them really needed to be there?
Suresh Nair, a veteran of Grey, McCann Erickson and J. Walter Thompson ad agencies, has joined Brunswick Group in New York as partner in its creative campaigns & content unit.
Weber Shandwick has hired advertising veteran Lewis Williams as executive VP and head of brand impact.
Why many of the world’s most popular brands continue to find success advertising with television.
The global ad market is poised to see a double-digit recovery this year before hitting a record-breaking $700 billion in 2022, according to a new report.
U.S. advertising revenues in April revealed gains of 52 percent from the same period a year ago, according to data released by the Standard Media Index.
Despite the devastating effects of the COVID-19 pandemic, more small businesses increased their advertising spending in 2020 compared to those that decreased ad investments, according to a recent survey.
A shareholder resolution slated for Omnicom’s June annual meeting calls for it to commission a third-party report to determine whether its advertising policies contribute to violations of civil or human rights.
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2020 was the worst year on record for traditional ad investment, with the global online ad market failing to chart growth for the first time since the Dotcom crash, according to a WARC report.
Ad spending in the U.S. is expected to fall eight percent this year, but strong digital media spends are anticipated to make up for some of these losses, according to a survey of media buyers conducted by the Interactive Advertising Bureau.
TV commercials are beginning to lose their influence over Americans' purchasing behaviors, according to a recent survey.
The U.S. advertising market fell 31 percent in May from the same period a year ago, according to data released by the Standard Media Index.
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