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In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
The Wisconsin State Fair, which will celebrate its 175th anniversary on opening day August 6, is looking for a firm to handle brand strategy, marketing and advertising.
The future of DTC should foster understanding and trust, as well as improving clinical conversations.
McKinney brings on Weber Shandwick SVP, client experience Jae Siercks to lead its newly launched consumer PR practice, which is aimed at offering clients a more holistic view of paid, earned and owned channels... Rational 360 hires Nina DeLorenzo as managing director for corporate affairs... TV One Networks, which focuses on black culture and entertainment, appoints Keith Hopkins as VP of content distribution & marketing.
WPP has picked up the UK’s $2.7B advertising campaign to attract inward investment, and bolster Great Britain’s reputation.
Trump's promise to impose tariffs on some of the U.S.'s trade partners could result in an advertising and marketing slowdown in 2025, according to a recent report.
Worldwide advertising spending is set to climb 10.5 percent this year to hit $1 trillion for the first time, according to a new WARC report.
Rational 360 is helping to defeat New York Congressman Jamaal Bowman in what is shaping up to be the most expensive House primary race in history.
Why cutting advertising budgets during a downturn could hurt brands more than help.
The New York Yankees give up some space on their uniforms for a little advertising—a move that shows how some companies believe branding means slapping your name and logo all over everything the consumer is expected to encounter or see.
Pop-up ads are more prevalent—and more annoying—than ever. Why do companies and communicators continue to use them?
More than 50 advertisers ponied up $7 million a pop to run their ads during Super Bowl LVII—but how many of them really needed to be there?
Suresh Nair, a veteran of Grey, McCann Erickson and J. Walter Thompson ad agencies, has joined Brunswick Group in New York as partner in its creative campaigns & content unit.
Weber Shandwick has hired advertising veteran Lewis Williams as executive VP and head of brand impact.
Why many of the world’s most popular brands continue to find success advertising with television.
The global ad market is poised to see a double-digit recovery this year before hitting a record-breaking $700 billion in 2022, according to a new report.
U.S. advertising revenues in April revealed gains of 52 percent from the same period a year ago, according to data released by the Standard Media Index.
Despite the devastating effects of the COVID-19 pandemic, more small businesses increased their advertising spending in 2020 compared to those that decreased ad investments, according to a recent survey.
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