Executives Matter Most in Crowded Age of Influencers
Wed, May 8, 2019
By Arti Patel
Digitally-enabled media influencers and executive thought leadership, once novel approaches employed to engage with targeted audience, have become commonplace. What matters now is deciding which strategic option makes sense for you.
A majority of marketers working in digital spaces now believe that influencer content outperforms brand-created content.
A recent study that highlighted several challenges facing influencer marketing programs revealed a fundamental divide that exists between the worlds of marketing and online influencers.