How Consumer Brands Can Win the Misinformation Wars
Mon, Mar. 23, 2026
By Liz DiTrapano, Jeff Priester
In today’s misinformation economy, the need for consumer brands to adopt an always-on communications strategy has never been greater.
| Category: Influencer Marketing | Return to Latest News |
In today’s misinformation economy, the need for consumer brands to adopt an always-on communications strategy has never been greater.
New York Dept. of Health’s Bureau of Tobacco Control is seeking a firm to create a campaign that exposes the tobacco industry’s influence as a driving force behind the tobacco epidemic, highlighting its impact on health, communities, and the environment.
Sacramento County’s Dept. of Health Services has put its $3.6M three-year media services budget up for grabs.
Why France’s new wine law creates a narrative opportunity for wine brands as well as public relations teams.
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| In a recent PR’s Top Pros Talk podcast episode, Doug Simon, CEO of D S Simon Media, and Valerie Combs, Senior Vice President and Head of Communications at IAC, discuss how companies build and evolve brands in a rapidly changing digital environment. |
Food marketers working in today’s media landscape must meet consumers in the multidimensional platform environment that shapes brand relevance, authority and perception.
St. Johns County, Florida, is looking for an agency that can position the destination as a must-visit live music, arts and cultural destination.
How public relations, paid media and GEO can work together to help brands establish credibility and meet consumers in an AI-driven media landscape.
Maple Shade Township, which is located in South Jersey's Burlington County, is seeking proposals and resumes for a marketing and social media consultant to work on an as-needed basis.
Ireland’s Arts Council is looking for a firm to handle its $250K marketing and communication services budget for Culture Night, which is slated for Sept. 18.
Zeno Group releases a report showing that while communications are a bigger factor than ever in strategy, growth, risk and workforce decisions for companies, most communications leaders don’t think they are totally ready for what lies ahead.
In today’s highly competitive marketplace, ad agencies are increasingly leveraging the power of public relations to build reputations, shape narratives, reinforce areas of expertise, and create content.
Trump Media & Technology Group is discussing a spin-off of the Truth Social platform following the expected closing of its $6B merger deal with TAE Technologies... Condé Nast sells off Them, the digital LGBTQ-focused platform it launched in 2017, to Equalpride, publisher of Out, The Advocate, Out Traveler, Health PLUS Wellness and Pride.com... CBS News has parted ways with longevity influencer Peter Attia, one of the 19 contributors that editor-in-chief Bari Weiss brought on as part of her plan to present a wider variety of voices on the platform.
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| In a recent episode of the “PR’s Top Pros Talk…” podcast, Doug Simon, CEO of D S Simon Media, sat down with Greg Swan, Senior Partner at FINN Partners, to explore “vibe-based culture” and why it is one of the most important factors shaping consumer behavior in 2026. |
What our industry needs now is an immediate reexamination of structure, upskilling of talent, and re-assessment of how work is designed, executed, and delivered to clients.
Multicultural creators are not amplifying brand messages—they are shaping trust, relevance and culture from within their communities.
While YouTube doesn’t count the largest total number of active users, it stands out as the most widely used platform across all generations, according to a report.
User-Generated Content will account for an increased portion of the influencer economy this year, according to a new report.
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