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Heroin, which was marketed in 23 countries by Germany's Bayer, was considered extremely respectable. “Much of that respectability was the result of its sober advertising,” wrote Andrew Essex, ex-CEO of creative ad agency powerhouse Droga5, in his new book, "The End of Advertising."
More than a dozen reasons why you should hire a professional media monitoring and measurement service as opposed to using your in-house PR staff.
Florio gets back in magazine game…. Embattled NPR chief takes time off to deal with pressure... Serena Williams takes Oath.
Smart strategies for signing partner agencies when it’s time to take your tech company global.
The decision to sell a firm is not one to be made hastily. An owner needs to have realistic expectations and facts before pursuing a deal in earnest.
Kristin Gearty, former SVP at Ogilvy and with Ogilvy nearly 14 years, joined InVentiv Health on Long Island as executive VP.
National PR looks to future... 3rd Coast PR 'adopts' adoption services charity... Germinder & Assocs. targets vets.
Higher Learning Advocates, a DC non-profit, is looking for an experienced digital/integrated communications shop to create and launch a new website.
Mexico is using FTI Consulting for PA and strategic communications work related to the North American Free Trade Agreement renegotiation.
An anti-union think tank has retained public affairs shop CGCN Group to advocate on behalf of Sen. Orrin Hatch’s “Employee Rights Act,” which aims to protect workers from union overreach through a series of pro-employee reforms.
Are the invisible hands of Donald Trump pulling the strings in the Justice Dept's demand that AT&T divest CNN in order to win approval of its $85B Time-Warner takeover?
Businesses spend enormous sums of time and money developing “thought leadership” content. But truly getting into the ring of ideas is a practice that demands a great deal of courage.
The government of Bermuda has hired lobbying firm TheGroup to provide political outreach in Washington as well as consulting services on U.S. policy.
Cheryl Andrews Marketing named AOR for Couples Resorts in Jamaica... R&J Strategic goes farming in Jersey... PublicHaus promotes Homemade by Ayesha Curry, Steph's wife.
The family of Khalifa Haftar, the controversial general commander of the Libyan National Army, has retained lobbying shop Grassroots Political Consulting for U.S. Congressional outreach as well as to provide political and strategic consulting services.
The National Creditors Bar Association is looking for a PR agency that can help boost the group’s profile and member ranks by elevating awareness of the trade group within the credit industry and among target audiences.
Joele Frank, Wilkinson Brimmer Katcher is working Broadcom's $130B offer for semiconductor rival Qualcomm in a deal that, if completed, would create a "one-stop shop for smartphone companies."
Walt Disney pulls ban against Los Angeles Times amid a growing media and industry backlash against the entertainment giant.
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