3 World Trade Center

WPP is the first and anchor tenant of newly-opened 3 World Trade Center, a building that Architectural Digest called the “next step in Lower Manhattan’s renaissance.”

The ad/PR giant is leasing 13 floors (700K sq. ft) of the 80-story building that is the fifth-tallest skyscraper in NYC.

Its 4,000 staffers from Kantar and GroupM would represent 35 percent of WPP’s 10,000 employees in the metro New York area.

WPP currently has NYC offices at 3 Columbus Circle, the Chocolate Factory on the West Side, 200 Fifth Ave. and 466 Lexington Ave.

AD reports 3 WTC enjoys “panoramic views of the city and across the Hudson River, with an emphasis on open space and unobstructed sight lines.”

Designed by architectural firm Rogers Stirk Harbour + Partners, 3 WTC boasts such distinctive details as a 60-foot-tall, almost transparent glass lobby and banks of elevators that change colors throughout the day.

“Physical environments are so important to our performance and culture,” said Eric Salama, CEO of Kantar. “It’s such a privilege to be able to design this environment from scratch, with energy, collaboration and client impact at its heart.”

The building’s “ability to attract hip, creative tenants like GroupM,” according to AD, “should accelerate the youth movement already reshaping downtown.”

The new building joins 1 and 4 WTC, the Oculus and the National September 11 Memorial & Museum as part of the overall WTC campus, Unfinished 2 WTC is looking for an anchor tenant.

“Lower Manhattan is quickly becoming a world capital for advertising, media, technology and information,” said GroupM CEO Kelly Clark. “We’re excited about our inspiring new space and everything this neighborhood has to offer.”