Matt Steinfeld
Matt Steinfeld

Matt Steinfeld, who was director of policy communications at Facebook, is joining Japanese telecommunications giant Softbank Group as corporate communications director on April 1.

At FB, he tackled issues such as data privacy, cybersecurity, election integrity and safety. He joined the social media giant following its 2014 acquisition of WhatsApp, where he was global communications director and adviser to co-founders Jan Koum and Brian Acton.

Earlier, Steinfeld was at WPP’s Glover Park Group, where he did work for Ford, Microsoft, Washington Post, World Wildlife Fund and JP Morgan Chase.

Softbank is pushing for federal approval of the merger of its 80 percent-owned Sprint with T-Mobile.

It has been beefing up its US PR capabilities since the November hire of Gary Ginsberg, former Time Warner/News Corp. executive and Clinton White House alum, as head of communications.

Softbank last month added Sarah Lubman, ex-Brunswick Group partner and Wall Street Journal reporter, as partner, corporate communication.