The ranking of 66 healthcare PR practices, a feature of the October O’Dwyer’s magazine, comes out at the top when searches for “healthcare PR” are made via Google.Above the link to the O’Dwyer healthcare ranking are two paid Google AdWords.
Companies pay tens of thousands and sometimes hundreds of thousands for paid positions at the top of subject categories. Those offering to pay the highest prices per click obtain the top spot. AdWord revenues were $42.5 billion in 2012 and are expected to reach $50 billion this year.
Advertisers are allowed a headline of 25 characters and two text lines of 35 characters each.
“The O’Dwyer rankings are an extremely efficient way for PR firms to draw attention to their specialty practices,” said publisher Jack O’Dwyer.
“The business community has come to trust the rankings because they are based on top pages of corporate income tax returns, W-3s which show the payroll total reported to the IRS, executive and account lists and other documentation,” he said.
Rankings have been compiled by the O’Dwyer Co. since 1970. Rankings in 12 specialized areas have been compiled since 1992—agriculture, beauty/fashion, home furnishings, entertainment/cultural, financial/IR, environmental/PA, food/beverage, healthcare, professional services, sports/leisure, technology and travel/hospitality.
50 PR Practices Are Profiled
The 60-page October magazine (download PDF), available on this website in digital form on Oct. 1, has profiles of 50 healthcare PR practices, many of them illustrated with photos and other graphics.
The entire magazine can be printed out from the website or printed out one page at a time.
Numerous healthcare related articles are featured including “Why Companies Are Investing in Healthcare,” “The Rise of Healthcare Technology,” “Using Social Media Amid Healthcare Regulation,” “PR and Medical Mergers,” “In Healthcare, Adaptability Is Key,” and “Putting Patients before Profits.”
The issue includes display ads by 24 advertisers:
AMF Media Group
Chandler Chicco Companies
Cooney Waters
Dodge Communications
Edelman
Graham & Assocs.
GYMR
JFK Communications
JPA Health Communications
Kovak-Likely
Lovoie Group
Live Star Entertainment
Log-On
Makovsky
Omega World Travel
PCI
ReviveHealth
Ruder Finn
SevenTwenty Strategies
Shoot Publicity
Strauss Media
TV Access
W2O Group
Weber Shandwick
Lo Isidro, senior director at Real Chemistry with more than a decade of strategic communications and PA experience, has joined Narrative Strategies.
Nelson Fernandez, former North American chair of APCO Worldwide and managing director of Burson-Marsteller, has joined Volunteers in Medicine Berkshires as director of communications and PA.
Lilit Bargar, who was most recently an EVP in the healthcare practice at Weber Shandwick, comes on board at GCI Health as EVP, corporate practice lead.
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