Harry & Meghan

Prince Harry and Meghan Markle have hired Sunshine Sachs to help the British royalty launch their Travalyst initiative.

"Sunshine Sachs have been supporting us with outreach and coordination in the US around the launch of Travalyst,” said a statement from James Holt of Royal Communications.

The hiring of a Hollywood PR firm is “unorthodox to say the least,” according to The Sun, and has left “palace courtiers” bemused that the Duke and Duchess of Sussex “have been ignoring advice from their own highly professional team.

Markle though is “said to be pals with SS partner Keleigh Thomas Morgan” who got a “prime seat at her wedding and she’s known for years.”

Chris Bastardi, VP/head of strategy & crisis communications at SS, told O'Dwyer's that reports that his firm represented Harvey Weinstein and Michael Jackson are incorrect.

He said SS used to represent Weinstein Co. but not Harvey and dropped the client after sexual assault allegations swirled about him. The firm promoted the Jackson family but never Michael, according to Bastardi.

The British royals unveiled Travalyst Sept. 3 in Amsterdam. It seeks to convince people to make environmentally friendly choices when they travel.

The duke co-founded Travalyst with Visa, TripAdvisor, Skyscanner, Booking.com and Ctrip.

Though he flies commercial 99 percent of time, the duke said he must rely on private jets occasionally "in a unique circumstance to ensure my family is safe.”