5W Public Relations is handling New York performance artist David Datuna, who gained global fame Dec. 7 for removing the $120K banana that was duct-taped to a wall at the Art Basel exhibition in Miami and eating it.
The installation by Maurizio Cattelan is called “comedian.”
Gallerie Perrotin replaced the banana, saying the artwork wasn’t destroyed because the banana stands for an “idea.” No charges were filed against Datuna.
Ronn Torossian, CEO of 5W, told O’Dwyer’s that Datuna will hold a press conference today to “discuss his views on the banana installation, and why he chose to eat it.”
On Instagram, Datuna described his banana stunt as a performance piece by “Hunger Artist.”
He wrote: “Art performance by me, I love Maurizio Cattelan artwork and I really love this installation. It’s very delicious.”