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| Simon Sproule |
Fiat Chrysler Automobiles has named Simon Sproule chief communications officer, effective Feb. 3. Sproule will also serve as head of North America communications.
He succeeds former CCO Niel Golightly, who joined Boeing as senior VP-communications on Jan. 1.
Sproule was previously vice president and chief marketing at Aston Martin Lagonda, leading an integrated marketing and corporate communications function as well as overseeing the company's corporate affairs and corporate social responsibility initiatives.
His prior positions included VP marketing and communications at Tesla. He also served as a corporate vice president at both Nissan and Microsoft.
"Simon brings a wealth of automotive experience including a deep understanding of both mass-market and luxury brands," said FCA chief executive officer Mike Manley.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
