Jonathan Adashek
Jonathan Adashek

IBM has hired Jonathan Adashek, PR head for the Renault-Nissan-Mitsubishi global alliance, for the chief communications spot that is being vacated by Ray Day.

He will report to Martin Schroeter, senior VP-global markets when he joins Big Blue on Jan. 13.

Adashek said he looks forward to working with IBM’s world-class communicators and corporate citizenship teams. “I have long admired the company’s position at the intersection of business and technology across industries around the world,” he said in a statement.

He joined the auto alliance in 2018 from Nissan, where he did a four-year stint as chief communications officer.

Adashek also was general manager, strategy & communications at Microsoft, executive VP-global client relationship manager at Edelman, director of national delegate strategy at John Kerry for President and White House special assistant.

Day joined IBM in Dec. 2017 after retiring as group VP communications at Ford Motor Co. He made his PR mark at the computer giant when he swapped out Ketchum and Text100 for a Weber Shandwick-led team of SKDKnickerbocker, Civic Entertainment Group and Spectrum Science Communications.