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| Neil Grace |
McKinsey & Co has named Neil Grace head of media relations for North America.
He spent nearly nine years at the Federal Communications Commissions, working as press secretary and senior communications & policy advisor.
Grace has PR firm experience, gained from a seven-year run as a director in Burson-Marsteller's issues & crisis management unit.
McKinsey's blue-chip image has been under assault from recent media criticism over its work for Saudi Arabia and US Immigration & Customs Enforcement.
On Dec. 4 the management consultant lashed out at a New York Times and ProPublica piece about its work for ICE, saying the article "fundamentally misrepresents McKinsey’s work, disregards facts that we provided before publication and misleads readers about both the substance and goals of our work."
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
