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SourceCode Communications has picked up Noah, a finance company that partners with homeowners to share in the risk and reward of homeownership. The partnership officially started n February, with SourceCode focusing on Noah’s rebrand from Patch Homes, as well as handling the company’s thought leadership strategy. In addition to helping with Noah’s relaunch, SourceCode worked to help the company adjust to the COVID-19 pandemic and the added financial stress it is causing for homeowners. Noah, founded in 2016, gives homeowners in select areas across the US a one-time cash payment in exchange for a share in a percentage of their home’s future appreciation or depreciation.
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Drive Motorsports International has been named marketing agency for Torco International Corporation, which produces motor oils, fuel additives, racing oil, gear lube and octane boosters for a wide range of vehicles. DMI and its sister agency Automatik, will work with Torco to further establish its as well as increase sales through digital media, creative marketing, e-commerce, retail and marketplace optimization. They will also handle website development, social media, sponsorship and advertising initiatives.
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Stanton Communications lands International Society on Thrombosis and Haemostasis as agency of record for the Society’s seventh annual World Thrombosis Day on Oct. 13. World Thrombosis Day is intended to draw attention to the burden of thrombosis, also known as blood clots, and the fact that one in four people worldwide die from conditions related to thrombosis. The agency will provide media relations and strategic communications support focused on amplifying global awareness of blood clots including the causes, risk factors, signs/symptoms and evidence-based prevention and treatment. To support the campaign in markets around the world, Stanton will engage partner agencies that are members of its two networks, PR World Alliance and The Network One, to undertake additional education for healthcare professionals and public policy activities around patient safety, health literacy and universal health coverage.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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