Goldman Sachs has hired Fiona Carter, who is exiting as AT&T's chief brand officer on June 26, as its first chief marketing officer. She joins the bank on Sept. 1.
Responsible for brand marketing, content and global digital strategy, Carter "will work closely with businesses across the firm to apply a cross-divisional lens in our execution in support of our One Goldman Sachs approach," according to an internal memo.
She will report to John Waldron, president and chief operating officer.
During a five-year stint at AT&T, Carter handled global brand marketing, advertising, media, sponsorships, social media, corporate and employee communications.
She also led the telecom's participation in the Assn. of National Advertisers Alliance's #SeeHer campaign to improve how girls and women are portrayed in the media.
Prior to AT&T, Carter worked 11 years at Omnicom's BBDO shop, overseeing the General Electric, Procter & Gamble and Bank of America accounts.
She also did a stint as COO of Omnicom's diversified agency services network.