Porter Novelli

Porter Novelli and Rabin Martin, both part of Omnicom Public Relations Group, are forming a strategic alliance, effective July 1. While each firm continues to work remotely due to COVID-19, they plan to jointly occupy New York offices at 220 East 42nd Street in the fall. Their offices and teams will also be working together in London. The agencies will share client referrals and marketing resources as well as new business development opportunities. The alliance is intended to combine the scale and purpose-driven strategy of Porter Novelli with Rabin Martin’s capabilities in executing programs and alliances at the intersection of private sector capabilities and unmet public health needs. “Together, we look forward to deploying new capabilities, strengthening our collective offerings and identifying more innovative solutions for clients,” said Porter Novelli CEO David Bentley.


LaVoieHealthScience and Bioscience Valuation have announced a strategic alliance intended to combine LHS’ expertise in strategic communications for health and science companies with BSV’s skill in providing strategic valuations. Bioscience Valuation offers evidence-based value, commercial, R&D and economic assessments to pharmaceutical and biotechnology companies to support investment and partnering decisions. “Our strategic alliance with BSV will ensure that LHS clients have a roadmap for understanding the value of their strategic assets,” said LaVoieHealthScience president and CEO Donna LaVoie. In January, LHS formed a global strategic alliance with Omnicom Public Relations Group.


Asia PR Werkz, a strategic communications and marketing agency headquartered in Singapore, has joined IPREX. Led by a team of owner-directors, Asia PR Werkz, which recently opened its first overseas office in Indonesia, focuses on clients in financial technology, government and public affairs, consumer and lifestyle, start-ups and education. Anu Gupta, director of Asia PR Werkz, said its membership in IPREX is expected to help the agency’s clients in key markets across the U.S., Europe, Middle East and Asia Pacific. IPREX Asia Pacific regional president Xavier Prabhu said that “the addition of Asia PR Werkz is a shot in the arm for IPREX in the region, as it now has a terrific local partner in Singapore, a major regional business and financial hub.”


Broadcast Interview Source, which publishes the Yearbook of Experts and ExpertClick.com as well as running news release service Wire.com, is encouraging students from the Public Relations Student Society of America (PRSSA) to create “Skill Pages” on its Interns-On-Call.com platform. The platform, a part of ExpertClick, offers a way for students to offer their services to agencies, while providing PR clients, or private firms, with a wide range of affordable services. Students can apply to create a page at www.ExpertClick.com/free.