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| Lori J. Hall |
Pop’N Creative, a multicultural agency focused on digital and social content creation, and experience design, has been launched by Lori J. Hall, former SVP, marketing at cable television channel TV One, and Jessica D. Lane Alexander, the channel’s former head of digital & social content. Hall and Lane Alexander say the new agency’s primary mission is to help brands authentically connect with multicultural audiences. Pop’N Creative has created free directional guides – a Response Guide to Discussing Racial Injustice and an Action Guide to Dismantling Racism – to help brands craft an authentic, supportive response to the current controversies surrounding racial injustice in the US. “We’ve seen too many brands offend Black consumers in their marketing, creative and social conversations, and we know they can do better,” said Hall. “As a result, we are dedicated to helping brands avoid the pitfalls of marketing in a multicultural world.”
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| Elena Groznaya |
BUZZ Communications India has formed a strategic partnership with Moscow-headquartered iMARS Communications. The partnership, which expands BUZZ Communications’ current reach (PAN India, SAARC, Dubai, Canada, and the USA) to Russia, is intended to equip the clients of both agencies with the tools, education, and strategy they need to allow them to take advantage of the growth of bilateral business between the two nations. It is also a response to the changed global economic climate in the wake of the COVID-19 crisis. “Even though PR and communications were often considered as a secondary and not vital function for business both in Russia and in India, many companies during the lockdown period realized that these functions are necessary for their existence in the market” said iMARS Communications senior partner Elena Groznaya.
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| Megan Carpenter |
FiComm Partners CEO Megan Carpenter has been named to InvestmentNews' 2020 40 Under 40 List. The 40 Under 40 designations spotlight young leaders making both professional and personal contributions to the financial services industry. InvestmentNews' editorial team reviewed more than 1,000 nominations and selected the recipients based on their accomplishments, leadership, and promise. Carpenter was recognized for her accomplishments, leadership and contributions to the industry. Carpenter founded Caritative Wealth Consulting at 29 and merged it with FiComm Partners, an integrated communications agency focusing on financial services clients, in 2014.
KNB Communications acquires Roketto, a digital agency specializing in generative engine optimization, web design and development, digital advertising and inbound marketing strategy. The combined agency rebrands as Sōvyn... Krupp Agency, an independent New York shop, celebrates its 30th anniversary.... The Worldcom Public Relations Group adds CARRALSIERRA in Mexico City and We Are DNA in Bristol, UK.
The Motion Agency, a woman-owned marketing-services agency, acquires Chicago-based ad agency LKH&S, which has clients such as Hyundai, EmployCo, EvAI and Toggler... Method Communications, which has offices in New York, London and San Francisco, opens in Boston... IPREX adds Coral Communications (South Africa), PR Consultancy (Montenegro) SE2 (Denver) and Trium (Albania).
Kloss Creatives, which works with consumer packaged goods and wellness brands, rebrands to KALET... Everything Branding, which operates from offices in San Diego and Michigan, acquires Darlington Marketing Co... Onfolio Holdings launches SharePulse, an investor relations analytics and engagement platform, and Parlance, a managed communications service.
Fire on the Hill, and Fourth Day, along with its sister company Quatrième Jour, are merging... 5W publishes a study that says many long-time media heavy hitters are coming up short in terms of their AI influence... EducationDynamics, a higher education marketing and enrollment management company, acquires Net Natives... Mark Allen & Co. is launching an expanded thought leadership model with multiple activations at Cannes Lions 2026. 
4media group acquires The CauseWay Agency, a purpose-driven communications agency specializing in public service announcements... Featured, an AI co-pilot for PR, launches a platform that will allow PR professionals and subject-matter experts to find media opportunities, submit pitches, and land featured placements... IPREX, a global network of independent communications and marketing agencies, brings on Heidi Otway of SalterMitchell PR in Florida as global president.
