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Hill+Knowlton Strategies has launched Habits+, an evidence-based approach to starting, sustaining and stopping consumer and employee habits post-COVID, using behavioral science. Habits+ will operate out of the agency’s London office. H+K’s behavioral science team will use Habits+ to draw on evidence from previous crises, such as the SARS epidemic and the response to Hurricane Katrina, as well as a wider body of scientific evidence from health, sustainability and employee change programs. It identifies eight ways to change habits, many of which it says are commonly overlooked, and which are practical to apply into employee or consumer campaigns and initiatives. Habits+ is part of I-ACT, the broader support H+K is bringing to clients as they prepare for operation in the post-COVID-19 economy.
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Zapwater Communications has formed a partnership with travel trade marketing company Studio Jungla. Both firms already have a strong presence in the Mexican tourism market, and their joined forces will provide services including bilingual media relations, social media, influencer relations, consumer and trade events, travel agent and meeting planner outreach, and airline relations for Mexican hotels, resorts and destination management organizations. The partnership kicked off with the firms being jointly named U.S. agency of record for Visit Baja California Sur. “Partnering with Studio Jungla significantly increases our ability to execute high level, results-oriented campaigns that include the full spectrum of travel industry marketing needs,” said Zapwater CEO David Zapata.
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The Abbi Agency of Reno has acquired Made by Chance, which offers website and app development, digital design, branding and marketing, as well as videography, illustration and animation services. Headquartered in London, Made by Chance works with clients throughout Europe and other global markets. The combined agencies will now operate under The Abbi Agency umbrella, with offices in Reno, Las Vegas, New York City and London, headed up by The Abbi Agency director of digital experience Caroline Sexton. The Abbi Agency CMO Bryan Allison says that Made by Chance’s “superior web and app development work” will supplement the firm’s growing use of digital media buying.
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The Piacente Group investor relations firm is opening in Miami. Led by TPG founder and president Brandi Piacente, the office adds to the firm’s US market presence and extends its East Coast investment community and public company capabilities. The Miami office on Brickell Avenue joins TPG’s other offices in New York, California, Beijing and Shanghai. “As we continue to grow our business, particularly in high profile IPO geographies such as China and Latin America, where Florida serves as a hub, Miami is an ideal location to maintain the close relationships and active service we offer to our clients,” said Piacente.
Page launches the Polansky Future Leaders Fund, which was established through a gift from 2025 Page Hall of Fame inductee and former Weber Shandwick Global CEO Andy Polansky... Ruder Finn reintroduces its website, ruderfinn.com, which will now feature a large language model (LLM) as its primary user interface... Higher Plane Media is launched by former Sloane & Company CEO Darren Brandt.
Champion, which specializes in restaurant, franchise and consumer brands, opens a Miami office, adding to its operations in Dallas and Los Angeles... Violet PR, a Montclair, NJ-based firm that focuses on economic development, commercial real estate and place branding, opens a second office on Park Avenue South in New York... Inflection Point, a founder-led, senior growth systems partner for startups and growth-stage businesses, launches... PRSA announces the recipients of its inaugural Women of Impact Awards. Honorees honorees were recognized during the PRSA Women of Impact Summit & Awards at the Union League Club of Chicago.
FleishmanHillard is shuttering its 20-member Dublin office as Omnicom Public Relations reorganizes its global operations... Vested acquires Watermark, a D.C.-based public affairs and special situations firm.... Matter earns two Pinnacle Awards 2026 Marketing & Communications honors for its clients.
Quad/Graphics launches Direct, a Quad Agency to help marketers create, execute and measure direct marketing campaigns in one connected offering... InnoVision Marketing Group SVP/senior creative director Giselle Campos and SVP/general manager Alanna Markey are among the first-ever winners of the San Diego Business Journal’s Indispensables Awards, which recognizes professionals who make the greatest impact within their organizations and across the San Diego business community... Park Place Technologies, an IT infrastructure services firm that works with Feintuch Communications, releases the second episode of its “The Savvy CIO” podcast. 
Ripley PR is named a silver winner in the TITAN American Business Awards’ Outstanding PR Campaign category... Excellera, a corporate-advisory firm, came in at number one in deal count, as well as fourth in deal value, in Mergermarket’s list of top EMEA firms... Thunderly is telling the stories of military veterans who transferred the discipline, organization and leadership skills developed in service to their country into successful post-military careers as franchise business owners, as part of its year-long "American Dreamers: The Stories of Franchising" effort.
