Lambert & Co. acquires the PR practice of 9thWonder, a Hispanic-owned firm with offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam. The acquisition is part of a partnership and capital infusion between the two companies that aims to accelerate the growth of both of them, as well as deepening 9thWonder’s communications, public relations and multicultural market reach. As part of the agreement, Lambert & Co. Jeff Lambert will join the 9thWonder board. 9thWonder’s team will remain based in Houston, adding a Southern hub to Lambert’s offices in Michigan, New York and Arizona. “We both have an active M&A strategy that we believe will be compelling to owner entrepreneurs looking for an alternative to the agency networks,” said Lambert founder and CEO Jeff Lambert. Joining Lambert in the deal is an investor group led by Monika Mantilla, a fund manager and capital markets leader with a proven track record of investing in minority, women-led and diverse-owned companies.
|Sissy DeMaria & Israel Kreps
Kreps DeMaria Public Relations & Marketing spins off into two new agencies, Cultivate PR a Sissy DeMaria + Campbell + Acker Agency, led by Sissy DeMaria, and Kreps PR & Marketing, led by Israel Kreps. In an email to clients, Kreps and DeMaria said the new agencies would continue to share some strategic services, such as social media and digital marketing. With offices in Miami, New York and Los Angeles Cultivate PR will specialize in the real estate, automotive, luxury retail, wealth management, and hospitality industries. Ansley Campbell, previously vice president of Kreps DeMaria, has been appointed partner and president of the new agency. She is joined by Laura Acker, a prior senior vice president at Kreps DeMaria who will serve as president of the firm’s New York Office. Kreps DeMaria senior vice presidents Caroline Underwood, Melinda Sherwood and Veronica Villegas, former Senior Vice Presidents at Kreps DeMaria will be joining Kreps PR and Marketing, which will be based in Coral Gables, FL.
Intrado Digital Media is launching Virtual Event Express, a self-service platform that streamlines the creation of online events. The platform lets users create branded events that can incorporate such features as live webcasts and engagement tools, with no coding required. Its capabilities include a customizable set of registration information; a lobby experience that can integrate welcome videos or messages; seamless creation of complex, multi-track agendas; and analytics and reporting tools that can provide insights on event performance. “With Virtual Event Express, we make virtual events available and accessible to a wider audience by significantly lowering the barriers to entry,” said Intrado Digital Media president Ben Chodor.