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| Jeff Lambert |
Lambert & Co. acquires the PR practice of 9thWonder, a Hispanic-owned firm with offices in Houston, Dallas, Denver, Los Angeles, New York, Argentina and Vietnam. The acquisition is part of a partnership and capital infusion between the two companies that aims to accelerate the growth of both of them, as well as deepening 9thWonder’s communications, public relations and multicultural market reach. As part of the agreement, Lambert & Co. Jeff Lambert will join the 9thWonder board. 9thWonder’s team will remain based in Houston, adding a Southern hub to Lambert’s offices in Michigan, New York and Arizona. “We both have an active M&A strategy that we believe will be compelling to owner entrepreneurs looking for an alternative to the agency networks,” said Lambert founder and CEO Jeff Lambert. Joining Lambert in the deal is an investor group led by Monika Mantilla, a fund manager and capital markets leader with a proven track record of investing in minority, women-led and diverse-owned companies.
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| Sissy DeMaria & Israel Kreps |
Kreps DeMaria Public Relations & Marketing spins off into two new agencies, Cultivate PR a Sissy DeMaria + Campbell + Acker Agency, led by Sissy DeMaria, and Kreps PR & Marketing, led by Israel Kreps. In an email to clients, Kreps and DeMaria said the new agencies would continue to share some strategic services, such as social media and digital marketing. With offices in Miami, New York and Los Angeles Cultivate PR will specialize in the real estate, automotive, luxury retail, wealth management, and hospitality industries. Ansley Campbell, previously vice president of Kreps DeMaria, has been appointed partner and president of the new agency. She is joined by Laura Acker, a prior senior vice president at Kreps DeMaria who will serve as president of the firm’s New York Office. Kreps DeMaria senior vice presidents Caroline Underwood, Melinda Sherwood and Veronica Villegas, former Senior Vice Presidents at Kreps DeMaria will be joining Kreps PR and Marketing, which will be based in Coral Gables, FL.
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Intrado Digital Media is launching Virtual Event Express, a self-service platform that streamlines the creation of online events. The platform lets users create branded events that can incorporate such features as live webcasts and engagement tools, with no coding required. Its capabilities include a customizable set of registration information; a lobby experience that can integrate welcome videos or messages; seamless creation of complex, multi-track agendas; and analytics and reporting tools that can provide insights on event performance. “With Virtual Event Express, we make virtual events available and accessible to a wider audience by significantly lowering the barriers to entry,” said Intrado Digital Media president Ben Chodor.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
