 |
M&C Saatchi Sport & Entertainment snags PR duties for Piaggio Fast Forward, a subsidiary of Piaggio, the Italian manufacturer of the Vespa scooter. The agency will develop and lead strategic communications programs as well as consumer and B2B media relations to support Gita, a consumer robot from PFF that can carry up to 40 pounds of a pedestrian’s belongings for up to four hours. A push of a button allows Gita to sense its environment and pair with its leader to instantly roll behind, in sync with their pace. “A culture of new urbanists are brewing across the country and we’re thrilled to partner with M&C Saatchi Sport & Entertainment to help us drive storytelling that engages and inspires this community,” said Piaggio Fast Forward chief marketing officer Lisa Lewis.
 |
Feintuch Communications is selected as PR agency of record for XL Construction, a general contractor focused on projects in northern California for clients in the advanced technology, corporate campuses and facilities, education, healthcare and life sciences and public sectors. Feintuch will work to amplify the company’s story and its mission to “build to improve lives” via the construction trade, business media and key influencers. “We look forward to working with the Feintuch Communications team to raise local and industry awareness of how this philosophy, along with our technical expertise, enables us to effectively partner with our clients to safely and efficiently deliver projects that achieve their vision,” said XL Construction president Richard Walker. Feintuch Communications’ XL Construction team includes agency president Henry Feintuch, senior account director Doug Wright, media director Chris Hamilton and assistant account executive Ashley Blas.
 |
Big Thirst Marketing is named agency of record for Kerrville Hills Winery and Texas Heritage Vineyard. The agency is tasked with helping each winery by implementing targeted marketing campaigns to increase direct-to-consumer sales in the tasting rooms and online. To work with these clients, Big Thirst is bringing on Kristin Rice, who was previously brand marketing manager for Dobbes Family Estate and its sister brand, Wine by Joe, in the Willamette Valley of Oregon. “They have immediately jumped in to learn our business, recommend marketing strategies, and have set a course of action for content marketing and public relations,” said Texas Heritage Vineyard owner Susan Johnson.
53Six, a Dublin- and London-based sports marketing agency, is acquired by Irish experience and entertainment group FUEL... Blue Highway Advisory releases a report that looks at how the shift from CEO to AI has changed the way in which consumers access information, and offers advice on how to handle the new landscape... Get Engaged, whose services include campaign ideation, social media management, influencer marketing, celebrity partnerships, content production and paid media, joins SAMY, a social-first agency headquartered in Madrid. 
The Hoffman Agency, a Silicon Valley-based firm with offices in Europe, Asia and the U.S., teams up with United Partners Network, a global community of independent communications agencies... ChangeMakers acquires R&G Strategic, a Halifax, Nova Scotia-based firm with a practice that spans ESG and sustainability strategy and reporting; stakeholder engagement; climate and GHG consulting; sustainability campaigns; branding; communications; and marketing... AltaVista Strategic Partners, a Baltimore-based firm, opens an second office in Tampa, effective Oct. 15.
Curley & Pynn Public Relations Management rebrands as Biplane focused specifically on helping nonprofits build visibility, reputation and trust to advance their philanthropy... SKDK launches a payer negotiation practice that is designed to support health systems as they navigate increasingly complex negotiations with insurers... ChangeMakers, a strategy and communications firm with over 400 professionals across North America, launches RepScore.
Prosek Partners opens in San Francisco under the leadership of partner Nadia Damouni... Caliber Corporate Advisers, which works with clients in the fintech and financial services sectors, introduces the Caliber Authority Index (Caliber AI), a proprietary measurement platform... Herbie Thiele Consulting, a public affairs firm blending lobbying and communications, is launched by the longtime Sachs Media partner.
Bospar expands its Audit*E tool for small- and medium-sized businesses, which provides comprehensive visibility scoring, competitive analysis and platform-specific improvement recommendations, giving users actionable intelligence to help with brand positioning.... 5W is increasing its presence in Tampa and the Florida market....PR Consultants Group, a nationwide network of senior-level public relations, strategic communications and marketing specialists in more than 50 U.S. markets, has brought on 13 independently owned public relations firms across 13 markets and 12 states so far in 2026.
