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M&C Saatchi Sport & Entertainment snags PR duties for Piaggio Fast Forward, a subsidiary of Piaggio, the Italian manufacturer of the Vespa scooter. The agency will develop and lead strategic communications programs as well as consumer and B2B media relations to support Gita, a consumer robot from PFF that can carry up to 40 pounds of a pedestrian’s belongings for up to four hours. A push of a button allows Gita to sense its environment and pair with its leader to instantly roll behind, in sync with their pace. “A culture of new urbanists are brewing across the country and we’re thrilled to partner with M&C Saatchi Sport & Entertainment to help us drive storytelling that engages and inspires this community,” said Piaggio Fast Forward chief marketing officer Lisa Lewis.
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Feintuch Communications is selected as PR agency of record for XL Construction, a general contractor focused on projects in northern California for clients in the advanced technology, corporate campuses and facilities, education, healthcare and life sciences and public sectors. Feintuch will work to amplify the company’s story and its mission to “build to improve lives” via the construction trade, business media and key influencers. “We look forward to working with the Feintuch Communications team to raise local and industry awareness of how this philosophy, along with our technical expertise, enables us to effectively partner with our clients to safely and efficiently deliver projects that achieve their vision,” said XL Construction president Richard Walker. Feintuch Communications’ XL Construction team includes agency president Henry Feintuch, senior account director Doug Wright, media director Chris Hamilton and assistant account executive Ashley Blas.
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Big Thirst Marketing is named agency of record for Kerrville Hills Winery and Texas Heritage Vineyard. The agency is tasked with helping each winery by implementing targeted marketing campaigns to increase direct-to-consumer sales in the tasting rooms and online. To work with these clients, Big Thirst is bringing on Kristin Rice, who was previously brand marketing manager for Dobbes Family Estate and its sister brand, Wine by Joe, in the Willamette Valley of Oregon. “They have immediately jumped in to learn our business, recommend marketing strategies, and have set a course of action for content marketing and public relations,” said Texas Heritage Vineyard owner Susan Johnson.
Mark Allen & Co. acquires Alban Communications, establishing its first Miami office... Buchalter, a business law firm, launches a crisis management and strategic response group... 5W PR expands its beauty practice to include TikTok Shop-aligned PR campaigns and creator amplification strategies.
Caster Communications is acquired by long-time agency leaders Alexandra Crabb and Peter Girard... DiGennaro Communications launches The Authority Studio, a freestanding content strategy and production offering... The Brandman Agency, which specializes in luxury travel and lifestyle, rebrands as Brandman.
Public Inc., a social impact agency based in Toronto and New York, acquires Rocket Social Impact, an advisory firm that works with nonprofit and corporate social impact organizations... Ruder Finn launches “What’s Next: The Ruder Finn Podcast,” a new platform hosted by CEO Kathy Bloomgarden... Crowe PR joins United Partners Network, a network of independent PR agencies with members across more than 65 markets worldwide.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
