Tn’Koffee, a Moroccan firm with offices in Casablanca and Dakar as well as a footprint in 15 African countries, becomes a member of the Worldcom Public Relations Group. The agency serves clients operating in such sectors as hospitality, mobile, manufacturing, education, automotive, IT and financial services. “Worldcom provides us with a global perspective and a footprint of best-in-class agencies to expand our capabilities and to better serve our clients” said Tn’Koffee managing director Khadija Idrissi Janati. “Tn’Koffee is an outstanding agency and a terrific addition to our global partnership,” said Worldcome EMEA region chair Todor Ianev. “They are a respected agency with deep experience in public affairs, media relations, and influencer strategy and will contribute significantly to our partnership.”
Icon Source, a digital marketplace that connects aspiring brands and professional athletes, launches a campaign to help boost awareness and financial support for professional women in sports. As part of its 50 for 50 Campaign, Icon Source will waive its fees for the first 50 companies that commit to spending a minimum of $10,000 with female athletes over the next 12 months. To promote 50 for 50, Icon Source plans to run media and social campaigns to highlight the brands and athletes involved. The company is also planning to host a virtual celebration to recognize the content created through the collaborations. “The gender pay gap in sports is a serious issue and it’s incredible to see a company like Icon Source use its platform to raise awareness and make a genuine impact toward generating revenue opportunities for female athletes,” said American ski jumper Sarah Hendrickson.
The Core Strategic Group opens a Los Angeles office. The new location will be based in the Downtown area and will primarily support CSG companies that provide government affairs, public affairs, strategic communications and election campaign services. It will be led by Ruben Gonzalez, who will lead LA strategic affairs for clients and will serve as a senior vice president for the firm and managing director of its Los Angeles operations. “With the addition of a Los Angeles office under Ruben’s leadership, we will be able to provide additional benefits to our clients across Southern California,” said CSG president and CEO Jeff Flint. CSG includes Belmont Digital Media, BadFish Media, Chariot Campaigns, Core Decision Analytics, C3 Public Strategies, FSB Public Affairs, KPA Strategies and The Core Management Company.