Finn Partners has acquired Agency Ten22, the Atlanta-based PR, social media, content management and digital marketing firm that serves the healthcare IT industry.
The move bolsters Finn’s healthcare annual fee income to the $35M range and increases the practice to 175 professionals.
Beth Friedman, founder/CEO of Agency Ten22, will join Finn’s global health leadership team, which is chaired by Gil Bashe.
Agency Ten22 will become part of Finn Southeast, which is helmed by managing partner Beth Courtney.
“Beth and Agency Ten22 position Finn to champion the next wave of health innovation by enabling information to improve care and reduce costs,” Bashe told O’Dwyer’s.
Friedman said her firm understands the health sector’s IT challenges from the perspective of hospitals, health systems, physician practices and payers.
“Digital disconnectedness creates tremendous information gaps and it adds to costs and impacts care,” she said. “In Finn, we found a healthIT PR and marketing partner that understands these problems and the power of our discipline to improve people’s lives.”
Courtney said Agency Ten22 “has been at the forefront of helping position health IT companies for success and we look forward to fostering partnerships that benefit our clients throughout the thriving southeast and beyond.”
Finn ranked No. 4 in O’Dwyer’s rankings of healthcare firms, chalking up fees of $34.1M in 2020. Agency Ten22 held the 44th position with fees of $867K.
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