LLYC is purchasing a 70 percent stake in advertising agency CHINA, which continues to operate independently. CHINA’s founding partners—Marta Aguirrezabal, Rafa Antón and Pedro Calderón—will maintain a stake in the agency and continue to direct it. The addition of CHINA is intended to help LLYC develop its creative disciplines. It will also give CHINA, thanks to LLYC’s network, access to additional brand collaborations and multinational projects. “With CHINA, we strengthen what we offer our clients in line with market demands that increasingly focus more on integrating services and solutions, that include strategic vision, creativity and a smart use of technology,” said LLYC founding partner and president José Antonio Llorente.


Carolyn Izzo Integrated Communications marks its 25th anniversary with a new look and branding campaign. To develop the “rebranding,” CIIC PR collaborated with lifestyle branding agency Madison Melle, which focused on key research, brand pillars and the importance of imagery to convey CIIC’s vision, experience and passion. Their work resulted in a refreshed logo, website and associated collateral materials. A certified woman-owned business, CIIC will continue its anniversary celebration throughout the year with special initiatives to assist other female-owned companies and women in PR, reinforcing its commitment to support women in business. "Leveling the playing field for women in PR and advocating for women-owned brands has been a passion of CIIC since its inception,” said CIIC executive director and partner Amy Sedeño.

Milk and Honey

Milk & Honey PR has transferred 55 percent of its group shares to an Employee Ownership Trust. As a result, 52 percent of Milk & Honey employees are now co-owners, qualifying after 12 months at the agency. This entitles them to actively influence strategic decisions made by the business, as well as share in profits tax free­—up to £3,600 ($5,000) per person per year. The EOT is guided by a Team Council, with a remit to scrutinize and guide the decision-making of Hive Group (the holding company for Milk & Honey PR in Australia, UK and North America). “This new EOT structure means we can legally empower the team to be more actively involved in the direction of their business and do so in a more tax efficient manner,” said Milk & Honey PR founder and CEO Kirsty Leighton.