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LLYC is purchasing a 70 percent stake in advertising agency CHINA, which continues to operate independently. CHINA’s founding partners—Marta Aguirrezabal, Rafa Antón and Pedro Calderón—will maintain a stake in the agency and continue to direct it. The addition of CHINA is intended to help LLYC develop its creative disciplines. It will also give CHINA, thanks to LLYC’s network, access to additional brand collaborations and multinational projects. “With CHINA, we strengthen what we offer our clients in line with market demands that increasingly focus more on integrating services and solutions, that include strategic vision, creativity and a smart use of technology,” said LLYC founding partner and president José Antonio Llorente.
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Carolyn Izzo Integrated Communications marks its 25th anniversary with a new look and branding campaign. To develop the “rebranding,” CIIC PR collaborated with lifestyle branding agency Madison Melle, which focused on key research, brand pillars and the importance of imagery to convey CIIC’s vision, experience and passion. Their work resulted in a refreshed logo, website and associated collateral materials. A certified woman-owned business, CIIC will continue its anniversary celebration throughout the year with special initiatives to assist other female-owned companies and women in PR, reinforcing its commitment to support women in business. "Leveling the playing field for women in PR and advocating for women-owned brands has been a passion of CIIC since its inception,” said CIIC executive director and partner Amy Sedeño.
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Milk & Honey PR has transferred 55 percent of its group shares to an Employee Ownership Trust. As a result, 52 percent of Milk & Honey employees are now co-owners, qualifying after 12 months at the agency. This entitles them to actively influence strategic decisions made by the business, as well as share in profits tax free—up to £3,600 ($5,000) per person per year. The EOT is guided by a Team Council, with a remit to scrutinize and guide the decision-making of Hive Group (the holding company for Milk & Honey PR in Australia, UK and North America). “This new EOT structure means we can legally empower the team to be more actively involved in the direction of their business and do so in a more tax efficient manner,” said Milk & Honey PR founder and CEO Kirsty Leighton.
Acceleration Community of Companies, a network of independent media, marketing, and communications agencies including DKC, Stripe Theory and MKG, expands ACC Intelligence... Crosby Marketing Communications CEO Raymond Crosby is named to the Anne Arundel County Chamber of Commerce’s 2026 Business Hall of Fame Class... Superson, a Helsinki-based agency with hubs in Amsterdam, Toronto and Singapore, is expanding its footprint in North America with the opening of a Toronto office.
MMGY and Las Vegas-based R&R partners are joining forces under parent company MMGY Global... HarrisQuest, the brand and reputation intelligence platform from The Harris Poll, launches HarrisQuest MCP (Model Context Protocol), which lets users easily connect an AI assistant to external data and tools... Curious Orange, a Dublin-based firm that offers strategy, creative design, digital performance marketing, and AI-enabled workflows, launches Curious Orange Live, a dedicated live experiential marketing agency.
The Messina Group is rebranding as Fortius Global and opening an office in London. Jim Messina, who launched the firm in 2013 after serving as campaign manager for Obama for America, will serve as CEO of Fortius Global and continue to set the vision, strategy, and execution for Fortius and its companies... The New York Chapter of the National Investor Relations Institute names the new members of its NextGen Committee for the 2026-2027 term... Billion Dollar Boy, a social and influencer marketing agency with offices in New York and London, acquires Santa Monica, CA-headquartered Creator Authority.
Slowey McManus Communications is receiving a majority stake investment from Adi Sarosa, founder and managing partner of AA24 Communications... Seven Letter, a Washington, D.C.-based bipartisan strategic communications and public affairs firm, marks its 20th anniversary... Jack Morton launches a new global brand identity.
Peregrine, which specializes in asset and wealth management, adds a Los Angeles office to its locations in New York and London... The Dilenschneider Group, which was founded by Hill & Knowlton CEO Robert Dilenschneider, marks 35 years in business... Meltwater launches Intelligence is Always in Style, a marketing campaign based on a short-film series starring actress Kim Cattrall.
