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LLYC is purchasing a 70 percent stake in advertising agency CHINA, which continues to operate independently. CHINA’s founding partners—Marta Aguirrezabal, Rafa Antón and Pedro Calderón—will maintain a stake in the agency and continue to direct it. The addition of CHINA is intended to help LLYC develop its creative disciplines. It will also give CHINA, thanks to LLYC’s network, access to additional brand collaborations and multinational projects. “With CHINA, we strengthen what we offer our clients in line with market demands that increasingly focus more on integrating services and solutions, that include strategic vision, creativity and a smart use of technology,” said LLYC founding partner and president José Antonio Llorente.
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Carolyn Izzo Integrated Communications marks its 25th anniversary with a new look and branding campaign. To develop the “rebranding,” CIIC PR collaborated with lifestyle branding agency Madison Melle, which focused on key research, brand pillars and the importance of imagery to convey CIIC’s vision, experience and passion. Their work resulted in a refreshed logo, website and associated collateral materials. A certified woman-owned business, CIIC will continue its anniversary celebration throughout the year with special initiatives to assist other female-owned companies and women in PR, reinforcing its commitment to support women in business. "Leveling the playing field for women in PR and advocating for women-owned brands has been a passion of CIIC since its inception,” said CIIC executive director and partner Amy Sedeño.
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Milk & Honey PR has transferred 55 percent of its group shares to an Employee Ownership Trust. As a result, 52 percent of Milk & Honey employees are now co-owners, qualifying after 12 months at the agency. This entitles them to actively influence strategic decisions made by the business, as well as share in profits tax free—up to £3,600 ($5,000) per person per year. The EOT is guided by a Team Council, with a remit to scrutinize and guide the decision-making of Hive Group (the holding company for Milk & Honey PR in Australia, UK and North America). “This new EOT structure means we can legally empower the team to be more actively involved in the direction of their business and do so in a more tax efficient manner,” said Milk & Honey PR founder and CEO Kirsty Leighton.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
Padilla launches Padilla GEO 3D, a service that aims to improve generative AI search results for brands and organizations... Bader Rutter, a Milwaukee-based B2B marketing agency, unveils the Chef Advisory Network, an initiative designed to bring the voice of the kitchen into food company boardrooms... Dilenschneider Group founder and principal Robert Dilenschneider’s new book, Respect: How to Change the World One Interaction at a Time, was released on Oct. 28 by Wiley... Blue Highway Advisory and Blue Highway Global, founded by former Mercury Public Affairs managing director Ian McCaleb in 2022, rebrands.
