Landor & Fitch is behind the design of the XX New York campaign, which supports a volunteer team fundraiser for the New York Police and Fire Widows' and Children's Benefit Fund—also known as Answer the Call. The agency has provided logo design and tagline creation (“20 years since the towers fell and heroes rose up”), merchandise design and promotional asset design and creation. Answer the Call provides immediate and ongoing financial assistance to the families of FDNY, NYPD, and PAPD heroes killed in the line of duty. Since the organization was founded in 1985, they have distributed approximately $155 million to the families of fallen first responders. In 2021 alone, they expect to distribute over $4.5 million to approximately 550 families.
Prosek Partners launches a video series on how the finance industry has the capacity and responsibility to help shape solutions for the world’s energy transition. Developed with Prosek’s sustainable finance consulting partner Blue Dot Capital, the series features interviews with leaders across the banking and investment management space who both have significant climate strategies in place and are actively committed to furthering the transition to a more sustainable energy future. “We are lucky to work with some of the biggest players in the industry tackling climate change and given our own commitment to the issue, wanted to use our platform to share their thoughtful approaches to address the pressing need for immediate climate action,” said Prosek Partners CEO and managing partner Jennifer Prosek.
Redwood Climate Communications, which focuses on public relations for climate tech startups, companies and corporate initiatives, opens for business. Redwood, part of tech firm Strange Brew Strategies, offers such services as strategic counsel, writing, media relations, and marketing content and consultation, targeting “any organization whose central function contributes to climate change mitigation or adaptation.” The agency is led by Josh Garrett, who was previously vice president of cleantech at Antenna, working with such clients as Google Nest and Stem. SBS co-founders Dave Donohue and John O’Brien serve on Redwood’s board of directors. “Our role is to educate diverse audiences about what’s required to curb the crisis, and which organizations are offering the most effective and promising solutions,” Garrett said.
C3 Public Strategies, a Core Strategic Group company, acquires Grassroots Girl, which provides customized voter-contact platforms primarily for Republican candidates and ballot initiatives. Grassroots Girl founder Lane Koch has joined CSG as vice President and will operate out of the firm’s St. Louis office. Before founding Grassroots Girl in 2020, Koch was senior vice president at EXPolitix and national director of program and business development at Vanguard Field Strategies. Wherein the 2018 election cycle, she helped manage grassroots operations for more than 50 campaigns in 20 states. “Having Lane based in our St. Louis office certainly strengthens our Midwest presence, but Lane’s experience shows she and her team are a nationwide force,” said CSG president and CEO Jeff Flint.