CIIC PR adds Nevis Tourism Authority to its roster of travel and tourism clients. CIIC has been engaged to lead a strategic communications campaign that will integrate media and trade relations, partnerships, influencer relations and thought leadership opportunities in the US and Canada. Nevis, an island in the Eastern Caribbean with air transportation connections from Puerto Rico and St. Kitts, offers accommodations including the Four Seasons Resort Nevis. “We are looking forward to working closely with the Nevis Tourism Authority to position the island as a premier destination for leisure travelers,” said CIIC Founder and CEO, Carolyn Izzo-Feldman.
Hemsworth Communications signs on with Performance Hospitality Management. Effective immediately, the firm is responsible for driving PR efforts and driving regional and national media relations campaigns for the following properties: for the company’s portfolio of properties, which includes the Sheraton Tampa Riverwalk Hotel, Holiday Inn & Suites Across from Universal Orlando and lifestyle hotel brand B Hotels & Resorts’ three locations—B Ocean Resort, B Resort & Spa and Banana Bay Resort & Marina. Hemsworth previously worked with B Hotels & Resorts on the chain’s launch. Headquartered in Fort Lauderdale, Performance Hospitality Management manages a variety of branded and independent hotels in major U.S. markets.
Champion is named PR agency of record by Houston-based restaurant chain The Toasted Yolk, which is expanding to markets including Dallas-Fort Worth, Memphis and West Palm Beach, FL. Champion’s scope of work for The Toasted Yolk covers the brand’s public relations, franchise development support and local restaurant marketing. The agency is also tasked with driving franchise leads and proactive outreach to local, national and trade media and influencers. “We enlisted Champion to support us as we continue to gain momentum because they not only have well-established media connections in the markets we’ll be entering, but they also have a proven track record of success when it comes to growing brands through franchise development,” said Toasted Yolk CEO and co-founder Chris Milton.