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CIIC PR adds Nevis Tourism Authority to its roster of travel and tourism clients. CIIC has been engaged to lead a strategic communications campaign that will integrate media and trade relations, partnerships, influencer relations and thought leadership opportunities in the US and Canada. Nevis, an island in the Eastern Caribbean with air transportation connections from Puerto Rico and St. Kitts, offers accommodations including the Four Seasons Resort Nevis. “We are looking forward to working closely with the Nevis Tourism Authority to position the island as a premier destination for leisure travelers,” said CIIC Founder and CEO, Carolyn Izzo-Feldman.
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Hemsworth Communications signs on with Performance Hospitality Management. Effective immediately, the firm is responsible for driving PR efforts and driving regional and national media relations campaigns for the following properties: for the company’s portfolio of properties, which includes the Sheraton Tampa Riverwalk Hotel, Holiday Inn & Suites Across from Universal Orlando and lifestyle hotel brand B Hotels & Resorts’ three locations—B Ocean Resort, B Resort & Spa and Banana Bay Resort & Marina. Hemsworth previously worked with B Hotels & Resorts on the chain’s launch. Headquartered in Fort Lauderdale, Performance Hospitality Management manages a variety of branded and independent hotels in major U.S. markets.
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Champion is named PR agency of record by Houston-based restaurant chain The Toasted Yolk, which is expanding to markets including Dallas-Fort Worth, Memphis and West Palm Beach, FL. Champion’s scope of work for The Toasted Yolk covers the brand’s public relations, franchise development support and local restaurant marketing. The agency is also tasked with driving franchise leads and proactive outreach to local, national and trade media and influencers. “We enlisted Champion to support us as we continue to gain momentum because they not only have well-established media connections in the markets we’ll be entering, but they also have a proven track record of success when it comes to growing brands through franchise development,” said Toasted Yolk CEO and co-founder Chris Milton.
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
