|Strike 2's Jason Weinberger, Matt Kaminsky; SourceCode's Rebecca Honeyman, Greg Mondshein|
SourceCode Communications acquires Chicago-based integrated creative agency Strike 2. The acquisition comes after a more than a year of a strategic partnership, during which the two agencies collaborated on more than 10 accounts. Strike 2 will continue to operate under its own name and will become part of the newly formed SourceCode Group, which also includes WeRaise PR, a full-service agency advancing working mothers in the industry, and the Diversity Marketing Consortium, which provides pro bono marketing support to minority and women-led startups. Strike 2 co-founders Jason Weinberger and Matt Kaminsky will remain as managing directors, joining the SourceCode leadership team. There will be no changes as regards to location or office space. “Our partnership with SourceCode will allow us to offer a more integrated approach, and desilo the worlds of creative and comms. It puts us in a position not just to keep up, but to lead through a rapidly evolving media consumption landscape,” said Kaminsky.
sparks & honey, Omnicom’s cultural intelligence consultancy, launches its diversity, equity and inclusion consulting practice. As part of the new practice, the consutancy is introducing three offerings: Equity Forecast, which keeps up with the latest and most critical trends in the DE&I space; Equity Space Analysis, which identifies specific opportunity areas where organizations can position themselves to address systemic inequities or drive change; and Diversity OS, which is designed to holistically transform organizations seeking to modernize and embed DE&I into the ethos and operations of their business. “It’s not going to be a one size fits all solution—and we took that into consideration when designing these offerings. We meet clients where they are on their DE&I journey so they can drive tangible and sustained impact for their organization,” said chief client officer and head of the diversity, equity & inclusion practice Davianne Harris.
Omnicom Media Group acquires performance marketing agency Jump 450 Media. Jump 450, which will continue to be led by its current management team, is intended to form the foundation for a dedicated performance media platform and business operation within OMG. The agency leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. “Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Omnicom Media Group global chairman and CEO Daryl Simm.