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| Strike 2's Jason Weinberger, Matt Kaminsky; SourceCode's Rebecca Honeyman, Greg Mondshein |
SourceCode Communications acquires Chicago-based integrated creative agency Strike 2. The acquisition comes after a more than a year of a strategic partnership, during which the two agencies collaborated on more than 10 accounts. Strike 2 will continue to operate under its own name and will become part of the newly formed SourceCode Group, which also includes WeRaise PR, a full-service agency advancing working mothers in the industry, and the Diversity Marketing Consortium, which provides pro bono marketing support to minority and women-led startups. Strike 2 co-founders Jason Weinberger and Matt Kaminsky will remain as managing directors, joining the SourceCode leadership team. There will be no changes as regards to location or office space. “Our partnership with SourceCode will allow us to offer a more integrated approach, and desilo the worlds of creative and comms. It puts us in a position not just to keep up, but to lead through a rapidly evolving media consumption landscape,” said Kaminsky.
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sparks & honey, Omnicom’s cultural intelligence consultancy, launches its diversity, equity and inclusion consulting practice. As part of the new practice, the consutancy is introducing three offerings: Equity Forecast, which keeps up with the latest and most critical trends in the DE&I space; Equity Space Analysis, which identifies specific opportunity areas where organizations can position themselves to address systemic inequities or drive change; and Diversity OS, which is designed to holistically transform organizations seeking to modernize and embed DE&I into the ethos and operations of their business. “It’s not going to be a one size fits all solution—and we took that into consideration when designing these offerings. We meet clients where they are on their DE&I journey so they can drive tangible and sustained impact for their organization,” said chief client officer and head of the diversity, equity & inclusion practice Davianne Harris.
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Omnicom Media Group acquires performance marketing agency Jump 450 Media. Jump 450, which will continue to be led by its current management team, is intended to form the foundation for a dedicated performance media platform and business operation within OMG. The agency leverages algorithmic scaling strategies, rapid creative testing, and robust data analytics to optimize digital media spend and drive customer acquisition for high-growth and enterprise clients in industries such as consumer, health and wellness, gaming, and fintech. “Jump’s focus on pure performance marketing and e-commerce media will add a distinct set of capabilities to OMG’s existing performance media offerings,” said Omnicom Media Group global chairman and CEO Daryl Simm.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
PAN releases new original research showing that a significant share of B2B citations surfaced by ChatGPT are inaccurate, misattributed or entirely fabricated, introducing a new credibility risk for brands... REQ, which has offices in DC and San Diego, opens in Phoenix... Notified introduces Market Intelligence, an addition to its all-in-one IR Hub, which gives IR teams a more streamlined way to prepare for earnings calls.
