 |
| Aranthan Jones |
Vanda Pharmaceuticals’ Aranthan (AJ) Jones will join Starbucks on Oct. 25 as senior VP-global communications and public affairs.
He also will oversee partner communications, Starbucks Stories, as well as marketing integration & entertainment teams worldwide.
Jones will advance Starbucks’ “growth at scale” agenda and develop narratives in support of customers, products, partners and social impact.
At Vanda, Jones was chief corporate affairs and communications officer in charge of PR, IR, government affairs, corporate marketing, ESG and corporate philanthropy.
Previously, he led policy & communications at the W.K. Kellogg Foundation and did stints at the Podesta Group and BCW.
Jones also has Capitol Hill experience, serving as policy director for Congressional majority whip James Clyburn (D-SC) and lead communicator for the Emergency Economic Stabilization Act of 2008 and the creation of the Troubled Assets Relief Program (TARP).
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
The pressure is on PR pros to make sure corporate messaging remains clear and cohesive. Business jargon is an obstacle to achieving this goal.
In today's volatile world of constant disruption, the ability to offer reliability and dependability is more valuable than ever.
