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MikeWorldWide opens applications for its Digital Acceleration program, which will provide professionals entering the public relations industry with a mix of bootcamp-style intense learning, online learning and mentorship, and hands-on client experience. The paid, 12-week, program, which kicks off in March, is open to current students and recent graduates. Ten participants will be selected for the 12-week engagement that will consist of one-to-two-week rotations through social strategy, paid media, search marketing, and research and insights practice groups. Candidates will work together in the last week to develop an integrated program which they will present to MWW leadership. "This program enables people interested in digital to experience different disciplines of marketing and contribute to the best-integrated storytelling for our client partners," said MWW chief marketing and business development officer Tara Naughton. Applications can be submitted until Feb. 11 at 11:59 p.m.
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Ballard Partners launches a practice group targeted at clients with an interest in legislative and regulatory matters affecting the cannabis industry. Firm partners Courtney Coppola and Eugene O'Flaherty will be chairing the practice group. Before coming to Ballard, Coppola worked in the administration of Florida governor Ron DeSantis as director of the state's medical cannabis program. O'Flaherty was previously house chairman of the judiciary committee in the Massachusetts legislature, handling all bills that dealt with the legalization of medical and recreational cannabis. "The cannabis industry in the United States has developed with conflicting and evolving policies at the federal, state and local level," said Coppola. "Our new practice group will help clients navigate the complexity of these ever-changing policies."
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TEAM LEWIS is completing its first year of a new approach to employee-directed philanthropy. Over the last year, TEAM LEWIS Foundation has given every employee the opportunity to nominate a charity to make a cash donation, resulting in more than $2 million in cash and creative work given to charities across the world. To date, over 400 employees have participated. The Foundation also works with team members and their nominated causes on creative projects benefiting such organizations as the Elton John AIDS Foundation, HeforShe, The Music Man Project and High Fives Foundation.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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