 |
Subject Matter is on the receiving end of an investment from private equity firm Coral Tree Partners. The agency says the partnership will enable it to add new capabilities while accelerating its growth. Subject Matter's daily business operations will continue to be overseen by CEO Nicole Cornish and the agency's founders. "Coral Tree's support allows us to be very strategic in continuing to define and expand our vision of creative advocacy," said Subject Matter managing partner Dan Sallick. Subject Matter was advised by M&A firm BrightTower, while WilmerHale provided legal counsel. Coral Tree was represented by Goodwin Procter.
 |
Kite Hill PR launches its inaugural "Tech For Good" pitch-off for purpose-driven, pro-social technology companies. The winning entrant will benefit from a bespoke, comprehensive three-month PR program that includes the development of earned media and thought leadership strategies intended to support the winner's startup mission as well as drive its business growth. To qualify, applicants must be BIPOC/woman/LGBTQIA+-led and US-based. They must also have closed a Seed or Series A fundraising round, and fall within the ESG, green tech, cleantech and/or social good/social justice categories. Submissions will be reviewed by a panel of judges against three key pillars: impact, innovation and scalability. "Tech for Good builds upon our team's commitment to provide the best-in-class PR counsel and mentorship to businesses that share our vision but may not be ready for an in-house PR function or outside agency," said Kite Hill PR chief executive officer and founder Tiffany Guarnaccia. The agency is accepting applications through the submission form on its website until March 31.
 |
Steinreich Communications Group acquires the Omniado Agency, a Durban, South Africa-based design and digital marketing firm. Omniado founder and CEO Dan Chazen will join Steinreich Communications as creative services director, along with all current members of his staff. Steinreich Communications says the acquisition represents a strategic opportunity, as many of the firm's clients, particularly those in the Middle East, are expanding their businesses into Africa. "Dan and the Omniado brand bring an unparalleled level of experience in the digital and design space that will be invaluable to our clients," said Steinreich Communications president and CEO Stan Steinreich.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
