Subject Matter is on the receiving end of an investment from private equity firm Coral Tree Partners. The agency says the partnership will enable it to add new capabilities while accelerating its growth. Subject Matter's daily business operations will continue to be overseen by CEO Nicole Cornish and the agency's founders. "Coral Tree's support allows us to be very strategic in continuing to define and expand our vision of creative advocacy," said Subject Matter managing partner Dan Sallick. Subject Matter was advised by M&A firm BrightTower, while WilmerHale provided legal counsel. Coral Tree was represented by Goodwin Procter.
Kite Hill PR launches its inaugural "Tech For Good" pitch-off for purpose-driven, pro-social technology companies. The winning entrant will benefit from a bespoke, comprehensive three-month PR program that includes the development of earned media and thought leadership strategies intended to support the winner's startup mission as well as drive its business growth. To qualify, applicants must be BIPOC/woman/LGBTQIA+-led and US-based. They must also have closed a Seed or Series A fundraising round, and fall within the ESG, green tech, cleantech and/or social good/social justice categories. Submissions will be reviewed by a panel of judges against three key pillars: impact, innovation and scalability. "Tech for Good builds upon our team's commitment to provide the best-in-class PR counsel and mentorship to businesses that share our vision but may not be ready for an in-house PR function or outside agency," said Kite Hill PR chief executive officer and founder Tiffany Guarnaccia. The agency is accepting applications through the submission form on its website until March 31.
Steinreich Communications Group acquires the Omniado Agency, a Durban, South Africa-based design and digital marketing firm. Omniado founder and CEO Dan Chazen will join Steinreich Communications as creative services director, along with all current members of his staff. Steinreich Communications says the acquisition represents a strategic opportunity, as many of the firm's clients, particularly those in the Middle East, are expanding their businesses into Africa. "Dan and the Omniado brand bring an unparalleled level of experience in the digital and design space that will be invaluable to our clients," said Steinreich Communications president and CEO Stan Steinreich.