BECK Media & Marketing, which focuses on entertainment and tech clients, acquires San Francisco-based media-technology agency Big Noise PR and Beaucoup Media, which represents music artists, songwriters, labels and publishing houses as well as other entertainment clients. The combined companies will operate under the BECK Media banner, effective immediately. Big Noise founder Bronagh Hanley will join BECK in an advisory role in addition to pursuing other ventures. Beaucoup founder Amber Williams-Wright, who remains based in Nashville, has joined BECK Media as a vice president, working closely with BECK Media’s Atlanta office and managing special projects for the agency. BECK Media & Marketing CEO and founder Todd Beck said the “dual acquisition announcement is an important milestone in the ongoing transformation of BECK Media.”
Gravity Global, a B2B and complex markets consultancy, picks up Mojo Media Labs, a specialist in account-based marketing. The acquisition is Gravity’s third in the past three months. With the completion of the transaction, Mojo CEO and president Nikole Rose will lead the acquired business moving forward, formalizing an arrangement already in place with Mojo CEO Mike Rose, who now serves in a non-executive/advisory capacity. In March, Gravity acquired the B2B practice of 9thWonder and content marketing agency Morsekode. “Mojo’s expertise makes us a major player in ABM,” said Jose Lozano, U.S. CEO of Gravity Global. “We now provide all three critical ABM components of strategy, content, and marketing automation.”
PRophet, an AI-driven PR pitch platform and The Harris Poll, both part of Stagwell, are partnering on an initiative that will give Harris clients access to PRophet’s platform. The joint effort enables Harris Poll clients to test the “mediability” of their research before conducting survey fieldwork. After completing their poll, they can then use PRophet’s technology to test its news angle and identify the journalists most likely to cover their story and predict how positively they’d write about it. “Journalist interest will always be an essential part of every thought leadership project, as it bridges the critical gap between content owner and visibility among critical stakeholders, including the public,” said . Our partnership with PRophet will lead to even more compelling surveys for our clients while helping them perfect their media outreach,” said Erica Parker, managing director of the Media Communications Research Practice at The Harris Poll.