Finn Partners has acquired Rachel Kay Public Relations, a 19-person shop based in San Diego that focuses on the food and beverage category.
Peter Finn considers RFPR "one of the most respected firms specializing in consumer packaged food, beverage and wellness brands."
The acquisition adds RFPR clients such as Country Archer Provisions, Bubbles Ice Cream, Simple Mills, KOE Organic Kombucha, Tofurky, Catalina Crunch and Elmhurst 1925 to Finn Partners' consumer products group and powers it to the $25M annual fees mark.
Kay, who joins Finn Partners' west coast group as a managing partner, said her focus is to drive growth in the consumable goods space and help clients "navigate the current market volatility in pricing, supply chain and consumer buying habits at retail and direct-to-consumer."
She called Finn Partners an independent powerhouse that "champions and empowers entrepreneurs to make an impact as part of a collaborative global community."
Kyle Farnham heads Finn Partners' global consumer offering.
Finn Partners ranks No. 6 in O'Dwyer's rankings of independent PR firms with 2021 fees of $162.2M.
Rick Gould's Gould+Partners facilitated the Finn Partners/RKPR deal.
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