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MMGY Global acquires outdoor-focused, digitally driven creative, content and branding agency Origin, which will become known as MMGY Origin. Danielle Kristmanson and Marie-Josée Legault, who founded the Whistler, Canada-based firm more than 20 years ago, will remain with the brand—Legault serving as partner & managing director, and Kristmanson serving as partner & executive creative director. With the addition of Origin’s Whistler, Montreal and Vermont locations, MMGY Global will now have over 500 employees and operate in 16 markets globally. “Origin represents a unique addition to our global company that differentiates our product portfolio and positions us in a niche segment that connects travel with active lifestyle,” said MMGY Global president and incoming CEO Katie Briscoe. Origin is the eleventh acquisition by MMGY Global since private equity firm Peninsula Capital Partners made an equity investment in the company in February 2016.
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AxiCom, WPP’s technology specialist communications agency, unveils a new global brand identity, global agency vision and mission, and website reflecting its position as an agency for tech brands and all brands that have a tech story. Along with the new identity, AxiCom is launching proprietary intellectual property designed to overcome the challenges facing modern marketing communications professionals. The new tools include: The Axis, a data-driven campaign process intended to help a brand revolve around its audience, earning attention and action through all relevant media channels; and The AxiCom Culture Engine, which positions a brand at the intersection of media coverage and social conversation. “Our new brand story is our own breakthrough moment—uniting our global forces behind a new vision to deliver even more breakthrough work for our clients,” said AxiCom global CEO Matt Lackie.
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Wachsman, which works with clients in the financial services, emerging technology and digital assets sectors, opens an office in Geneva, Switzerland. Wachsman Geneva will be led by Alex Sheehan, who joined Wachsman in 2017 in its Dublin office. For the past three years, she has been director at Wachsman Singapore. “Our new location in Geneva allows us to be of further service to innovators in traditional and decentralized finance, as well as the many blockchain and Web3 companies operating within Switzerland and beyond,” said Wachsman founder and CEO David Wachsman. Earlier this year, Wachsman opened additional American offices in Los Angeles and Washington D.C., as well as an office in London.
Ruder Finn launches rf.Voices, an integrated influence offering that brings together AI-powered influencer marketing, customer advocacy and paid amplification under one measurable framework... The Pollack Group is accepting applications through March 31 for The Big Red Grant, a $40,000 pro bono strategic PR and marketing engagement program awarded to a nonprofit organization ready for growth... D S Simon Media releases a report that says almost seven in ten producers (68 percent) are more interested in airing a story when they know it has been optimized for AI.
Precision Strategies, an integrated strategy and marketing agency with offices in Washington and New York, acquires Firehouse Strategies, a DC-based public affairs firm... AVENIR GLOBAL acquires London-based Thinks Insight & Strategy... Good Company, which bills itself as a “cultural engineering firm,” is launched by DJ Hardy, a veteran of Johannesburg-based communications consultancy arxna and M&C Saatchi Sport & Entertainment and Casey Stickles, who has worked at 5WPR, Rubenstein and MWW.
PSC (Princeton Strategic Communications) acquires Nonprofit Partners... CG Life launches 24/364, a cultural brand platform intended to drive awareness, connection and action aimed at keeping rare disease at the forefront of the health and social conversation... Interluxe Group, which focuses on brand experiences and in-person activations; Quinn, a strategic communications agency; and media and digital agency North & Warren are uniting under the Interluxe Group banner.
KITH, which provides corporate reputation and crisis preparation services, is now owned by CEO Stephanie Craig, who has been with the firm since 2021... The Marketing Cloud, a part of Stagwell, introduces several expansions to Agent Cloud, the platform it launched in October 2025 to simplify access to its AI tools and marketing assistants.... Notified launches its AI Press Release Optimizer.
V2 Communications launches its AI Visibility Solution and Earned Media at Scale, two service offerings designed to help companies increase visibility and credibility in generative search... The Public Relations Global Network brings on Greenough Communications as its Boston member agency... DBC is relaunching The DBC Industry Calendar as a free site to help communicators more easily discover relevant events and awards in the cluttered event landscape driven by the growth of webinars and online events. 
