MMGY Global acquires outdoor-focused, digitally driven creative, content and branding agency Origin, which will become known as MMGY Origin. Danielle Kristmanson and Marie-Josée Legault, who founded the Whistler, Canada-based firm more than 20 years ago, will remain with the brand—Legault serving as partner & managing director, and Kristmanson serving as partner & executive creative director. With the addition of Origin’s Whistler, Montreal and Vermont locations, MMGY Global will now have over 500 employees and operate in 16 markets globally. “Origin represents a unique addition to our global company that differentiates our product portfolio and positions us in a niche segment that connects travel with active lifestyle,” said MMGY Global president and incoming CEO Katie Briscoe. Origin is the eleventh acquisition by MMGY Global since private equity firm Peninsula Capital Partners made an equity investment in the company in February 2016.
AxiCom, WPP’s technology specialist communications agency, unveils a new global brand identity, global agency vision and mission, and website reflecting its position as an agency for tech brands and all brands that have a tech story. Along with the new identity, AxiCom is launching proprietary intellectual property designed to overcome the challenges facing modern marketing communications professionals. The new tools include: The Axis, a data-driven campaign process intended to help a brand revolve around its audience, earning attention and action through all relevant media channels; and The AxiCom Culture Engine, which positions a brand at the intersection of media coverage and social conversation. “Our new brand story is our own breakthrough moment—uniting our global forces behind a new vision to deliver even more breakthrough work for our clients,” said AxiCom global CEO Matt Lackie.
Wachsman, which works with clients in the financial services, emerging technology and digital assets sectors, opens an office in Geneva, Switzerland. Wachsman Geneva will be led by Alex Sheehan, who joined Wachsman in 2017 in its Dublin office. For the past three years, she has been director at Wachsman Singapore. “Our new location in Geneva allows us to be of further service to innovators in traditional and decentralized finance, as well as the many blockchain and Web3 companies operating within Switzerland and beyond,” said Wachsman founder and CEO David Wachsman. Earlier this year, Wachsman opened additional American offices in Los Angeles and Washington D.C., as well as an office in London.