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MMGY Global acquires outdoor-focused, digitally driven creative, content and branding agency Origin, which will become known as MMGY Origin. Danielle Kristmanson and Marie-Josée Legault, who founded the Whistler, Canada-based firm more than 20 years ago, will remain with the brand—Legault serving as partner & managing director, and Kristmanson serving as partner & executive creative director. With the addition of Origin’s Whistler, Montreal and Vermont locations, MMGY Global will now have over 500 employees and operate in 16 markets globally. “Origin represents a unique addition to our global company that differentiates our product portfolio and positions us in a niche segment that connects travel with active lifestyle,” said MMGY Global president and incoming CEO Katie Briscoe. Origin is the eleventh acquisition by MMGY Global since private equity firm Peninsula Capital Partners made an equity investment in the company in February 2016.
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AxiCom, WPP’s technology specialist communications agency, unveils a new global brand identity, global agency vision and mission, and website reflecting its position as an agency for tech brands and all brands that have a tech story. Along with the new identity, AxiCom is launching proprietary intellectual property designed to overcome the challenges facing modern marketing communications professionals. The new tools include: The Axis, a data-driven campaign process intended to help a brand revolve around its audience, earning attention and action through all relevant media channels; and The AxiCom Culture Engine, which positions a brand at the intersection of media coverage and social conversation. “Our new brand story is our own breakthrough moment—uniting our global forces behind a new vision to deliver even more breakthrough work for our clients,” said AxiCom global CEO Matt Lackie.
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Wachsman, which works with clients in the financial services, emerging technology and digital assets sectors, opens an office in Geneva, Switzerland. Wachsman Geneva will be led by Alex Sheehan, who joined Wachsman in 2017 in its Dublin office. For the past three years, she has been director at Wachsman Singapore. “Our new location in Geneva allows us to be of further service to innovators in traditional and decentralized finance, as well as the many blockchain and Web3 companies operating within Switzerland and beyond,” said Wachsman founder and CEO David Wachsman. Earlier this year, Wachsman opened additional American offices in Los Angeles and Washington D.C., as well as an office in London.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
Sommerfield Communications, a corporate, financial, and crisis shop that was acquired by Allison Worldwide in early 2021, re-launches as an independently owned firm... D S Simon Media launches a broadcast media tour designed to enhance Generative Engine Optimization... The Public Relations Society of America’s ICON 2025 Conference brought together close to 2,100 in DC from Oct. 28-30.
CorpBridge Advisors is launched by Bob Christie (Brunswick and Alibaba Group veteran) and Russ Rubino (Nasdaq and Intercontinental Exchange/NYSE alum)... Golin marked its 30th anniversary in Miami with an Oct. 23 gathering that celebrated its new outpost in Coral Gables... The Notability Company debuted at the PRSA annual ICON Conference in Washington.
