BPCM has signed a three-year deal to represent Volkswagen Group of America as the German automaker charts an aggressive push to market its line-up of electric vehicles in the US.

VW is assembling the all-electric ID.4 SUV at its Chattanooga plant and is readying the launch of its ID. Buzz and ID. Aero B.

Cameron Batten, SVP and chief communications officer, said VW looks forward to working with BPCM “to drive cultural relevance for Volkswagen and advance its narrative with US stakeholders.”

BPCM, which replaces Edelman on the account, will support the client from offices in New York and Los Angeles when the work begins on Jan. 1.

It will promote the brand in automotive, technology, business and manufacturing outlets, along with outreach to lifestyle platforms and influencers.

“VW is an iconic, global brand, leading the automotive industry’s transition to renewable energy and a net-carbon-neutral world,” said Vanessa von Bismarck, co-founding partner of BPCM. “It is making the environment the focus of all its activities, from production to service and recycling.”

She said BPCM shares VW’s commitment to sustainability and corporate purpose.