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APCO Worldwide acquires London-based financial communications firm Camarco. Camarco’s team of more than 40 client-facing experts and specialists join the APCO group of companies. APCO plans to leverage its global team to expand Camarco’s presence—anchored in London—to other leading financial centers around the world. “Camarco has a proven track record of helping clients—companies in the FTSE 100, FTSE 250, multi-national, European-listed and private companies—navigate complex stakeholder issues, risks and opportunities and execute business strategies that boost valuation,” said APCO chief executive officer Brad Staples. The acquisition of Camarco follows APCO’s purchase of Gagen MacDonald earler this month.
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WPP acquires Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Obviously’s team of nearly 100 people will join the network of WPP agency VMLY&R. The agency offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and reporting and analysis, serving clients that include Google, Ford, Ulta Beauty and Amazon. “The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients,” said WPP chief executive officer Mark Read.
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Glen Echo Group and BerlinRosen launch a joint European office in Amsterdam. The new office will offer a range of services that includes strategic communications, media relations, crisis management, public affairs and digital communications. It will be led by Glen Echo Group senior adviser Colin Bortner, along with BerlinRosen senior advisers Caroline Behringer and Michael Rabinowitz-Gold. Following BerlinRosen’s acquisition of Derris and its London office, this expansion is intended to strengthen the reach of all three firms throughout Europe. “We’ve navigated our clients through the beginnings of the Internet and we are committed to guide through the Internet’s next, important chapter, the center of which is the EU and UK,” said Glen Echo Group CEO and founder Maura Corbett. “Our new office in Amsterdam, led by a true tech policy veteran in Colin Bortner, is our commitment to that future.”
Acceleration Community of Companies launches PMK Entertainment, a firm focusing on A-list talent, music, sports, premium content companies, corporate entertainment and crisis communications... Sprout Social, launches Sprout AI, an intelligence update anchored by the company’s proprietary AI Agent, Trellis...The Communications Group of Little Rock releases the third edition of its annual B2B Industrial Marketing Trends Report
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Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
