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APCO Worldwide acquires London-based financial communications firm Camarco. Camarco’s team of more than 40 client-facing experts and specialists join the APCO group of companies. APCO plans to leverage its global team to expand Camarco’s presence—anchored in London—to other leading financial centers around the world. “Camarco has a proven track record of helping clients—companies in the FTSE 100, FTSE 250, multi-national, European-listed and private companies—navigate complex stakeholder issues, risks and opportunities and execute business strategies that boost valuation,” said APCO chief executive officer Brad Staples. The acquisition of Camarco follows APCO’s purchase of Gagen MacDonald earler this month.
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WPP acquires Obviously, a technology-led social influencer marketing agency based in New York, with operations in San Francisco and Paris. Obviously’s team of nearly 100 people will join the network of WPP agency VMLY&R. The agency offers a full stack of end-to-end services, including marketing strategy, influencer identification, content creation, campaign management, and reporting and analysis, serving clients that include Google, Ford, Ulta Beauty and Amazon. “The Obviously team brings an exceptional range of global influencer marketing capabilities and a world-class technology platform that will further strengthen our offer to clients,” said WPP chief executive officer Mark Read.
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Glen Echo Group and BerlinRosen launch a joint European office in Amsterdam. The new office will offer a range of services that includes strategic communications, media relations, crisis management, public affairs and digital communications. It will be led by Glen Echo Group senior adviser Colin Bortner, along with BerlinRosen senior advisers Caroline Behringer and Michael Rabinowitz-Gold. Following BerlinRosen’s acquisition of Derris and its London office, this expansion is intended to strengthen the reach of all three firms throughout Europe. “We’ve navigated our clients through the beginnings of the Internet and we are committed to guide through the Internet’s next, important chapter, the center of which is the EU and UK,” said Glen Echo Group CEO and founder Maura Corbett. “Our new office in Amsterdam, led by a true tech policy veteran in Colin Bortner, is our commitment to that future.”
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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