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ASTRSK PR’s 6th Annual Pro-Bono PR search is accepting applications now through April 15. The selected winner of the contest, which is aimed at raising the profile of underrepresented founders and their companies in the media, will receive one year of public relations services from the agency, valued at over $200,000. To qualify, applicants must be: a woman and/or a BIPOC, AAPI, LGBTQIA+ founder; an “early stage” startup that has not raised more than $1.5M in funding and a consumer-facing brand (no B2B solutions or offerings). The winner is selected by the ASTRSK team and judges including Marlon Nichols, founding managing partner at MaC Venture Capital; Shanté Cosme, chief content officer at Global Press Journal and former editor-in-chief at Mic.; and Refinery29 senior editor Hannah Rimm, Senior Editor at Refinery29. To date, ASTRSK has awarded over $1 million dollars in pro bono PR to underrepresented founders.
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Press Hook, a tech-enabled media relations platform connecting brands and journalists, launches its AI Media List Generator. Leveraging the machine learning algorithms from GPT-4, the generator allows PR professionals to pinpoint and target the most relevant journalists and media outlets. “With our powerful machine learning techniques and early access to GPT-4, we provide our clients with a comprehensive solution, saving them valuable time and resources,” said Press Hool founder Michelle Songy. Press Hook also provides such AI capabilities as AI pitches, press release generators and AI source requests.
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The 2023 IPREX Annual Global Conference was held March 1-3 in New Delhi. The conference, attended by more than 25 partners and guests from across Europe, the Middle East, Asia and the United States, discussed topics such as the emergence and adoption of AI within the communications field, the importance of leading with trust in organizations of any size, and best practices in cross-cultural communication between Indian and Western markets and brands. “The 40th anniversary conference took place during the March G20 Summit events also happening in New Delhi and was a perfect moment for our delegates to experience the start of India’s G20 presidency as the country aims to modernize to build a greener future for itself and the world,” said IPREX global president Julie Exner. From May 17-19, leaders from IPREX agencies will join in Kansas City for its International Leadership Development Conference.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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