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ASTRSK PR’s 6th Annual Pro-Bono PR search is accepting applications now through April 15. The selected winner of the contest, which is aimed at raising the profile of underrepresented founders and their companies in the media, will receive one year of public relations services from the agency, valued at over $200,000. To qualify, applicants must be: a woman and/or a BIPOC, AAPI, LGBTQIA+ founder; an “early stage” startup that has not raised more than $1.5M in funding and a consumer-facing brand (no B2B solutions or offerings). The winner is selected by the ASTRSK team and judges including Marlon Nichols, founding managing partner at MaC Venture Capital; Shanté Cosme, chief content officer at Global Press Journal and former editor-in-chief at Mic.; and Refinery29 senior editor Hannah Rimm, Senior Editor at Refinery29. To date, ASTRSK has awarded over $1 million dollars in pro bono PR to underrepresented founders.
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Press Hook, a tech-enabled media relations platform connecting brands and journalists, launches its AI Media List Generator. Leveraging the machine learning algorithms from GPT-4, the generator allows PR professionals to pinpoint and target the most relevant journalists and media outlets. “With our powerful machine learning techniques and early access to GPT-4, we provide our clients with a comprehensive solution, saving them valuable time and resources,” said Press Hool founder Michelle Songy. Press Hook also provides such AI capabilities as AI pitches, press release generators and AI source requests.
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The 2023 IPREX Annual Global Conference was held March 1-3 in New Delhi. The conference, attended by more than 25 partners and guests from across Europe, the Middle East, Asia and the United States, discussed topics such as the emergence and adoption of AI within the communications field, the importance of leading with trust in organizations of any size, and best practices in cross-cultural communication between Indian and Western markets and brands. “The 40th anniversary conference took place during the March G20 Summit events also happening in New Delhi and was a perfect moment for our delegates to experience the start of India’s G20 presidency as the country aims to modernize to build a greener future for itself and the world,” said IPREX global president Julie Exner. From May 17-19, leaders from IPREX agencies will join in Kansas City for its International Leadership Development Conference.
Golin launches Lighthouse 360, a service helping companies handle the human side of AI adoption... PR Boutiques International adds five new members... 24 Seven, a marketing, creative and digital talent solutions firm, acquires New York-based marketing consulting firm Markacy.
The Public Relations Global Network adds Rooster, a London-based agency, as its newest member for the United Kingdom... Spectrum Science launches Mo (short for Momentum), an AI-powered platform... Kinetic Marketing Communications, a women-owned marketing communications agency and on-demand marketing talent firm, launches its Strategic Marketing AI Framework.
Ruder Finn launches rf.StoryLab, a creative incubator that merges generative AI tools with human-powered creative vision... Do It On, a Lisbon-based marketing and communication agency, joins INT. Agencies, an international collective of independent full-service agencies with a presence across five continents... The Public Relations Society of America releases “AI Prompting 101: A ‘Start Here’ Guide for Professional Communicators,” a resource offering practical, structured guidance to help communications pros integrate generative AI tools into their daily work.
PKPR, a New York-based boutique shop, launches a book publicity division focused on nonfiction authors... Palantir Technologies and Stagwell form a partnership to create an AI-driven platform for marketers... The Conference Board is presenting a Nov. 18-19 event at the Brooklyn Marriott that will look at the priorities, challenges and opportunities facing AI decision-makers today.
Gregory FCA is marking its 35th anniversary with a comprehensive rebrand... Madden Media, a Tucson-based agency, teams with Denver-based Karsh Hagan... Jasper, an AI content automation platform, launches Jasper Grid, an interface that allows marketing teams to create and orchestrate content across a range of channels, audiences and regions.
