Ruder Finn signs on as North American agency of record for Neo4j, a native graph database and analytics company. The agency will be responsible for implementing an integrated communications program, as well as working to amplify awareness of the company and category. The scope of work will include strategic media relations and executive communications to support corporate and product PR. Antonia Caamaño, SVP of RF Tech, will lead the Ruder Finn team handling the account out of New York. "We chose Ruder Finn to achieve our next stage of awareness because of the agency's experience in enterprise IT and deep tech, which allows them to deliver smart strategies and creative executions, as well as their long-running relationships with top-tier media,” said Neo4j CMO Chandra Rangan.

Custom Cones

Oak Public Relations is named communications agency of record for Custom Cones USA, which produces supplies for cannabis pre-rolls and other cannabis packaging solutions. The agency will work to expand the presence of Custom Cones USA at conferences and trade shows, as well as publicize the company’s blog content, and introduce its leadership as industry experts to targeted media. “The Custom Cones USA and Oak PR teams align in our passion and dedication working at helping the industry grow, making Oak PR the perfect partner for this next step,” said Custom Cones USA co-founder Harrison Baird.


The Sideways Life signs on as PR agency of record for Utu, a skincare brand targeted at outdoor enthusiasts. The agency will handle all public relations activities for Utu, including media relations, gifting and brand partnerships. Utu founder Richard Welch has worked with brands like Tom Ford, Nokia, Estee Lauder, Axe, Diesel, REN and The North Face. Welch said that The Sideways Life’s “expertise in the outdoor and adventure space, combined with their nimble and collaborative approach to PR, makes them the perfect partner for Utu.”