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Ruder Finn signs on as North American agency of record for Neo4j, a native graph database and analytics company. The agency will be responsible for implementing an integrated communications program, as well as working to amplify awareness of the company and category. The scope of work will include strategic media relations and executive communications to support corporate and product PR. Antonia Caamaño, SVP of RF Tech, will lead the Ruder Finn team handling the account out of New York. "We chose Ruder Finn to achieve our next stage of awareness because of the agency's experience in enterprise IT and deep tech, which allows them to deliver smart strategies and creative executions, as well as their long-running relationships with top-tier media,” said Neo4j CMO Chandra Rangan.
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Oak Public Relations is named communications agency of record for Custom Cones USA, which produces supplies for cannabis pre-rolls and other cannabis packaging solutions. The agency will work to expand the presence of Custom Cones USA at conferences and trade shows, as well as publicize the company’s blog content, and introduce its leadership as industry experts to targeted media. “The Custom Cones USA and Oak PR teams align in our passion and dedication working at helping the industry grow, making Oak PR the perfect partner for this next step,” said Custom Cones USA co-founder Harrison Baird.
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The Sideways Life signs on as PR agency of record for Utu, a skincare brand targeted at outdoor enthusiasts. The agency will handle all public relations activities for Utu, including media relations, gifting and brand partnerships. Utu founder Richard Welch has worked with brands like Tom Ford, Nokia, Estee Lauder, Axe, Diesel, REN and The North Face. Welch said that The Sideways Life’s “expertise in the outdoor and adventure space, combined with their nimble and collaborative approach to PR, makes them the perfect partner for Utu.”
Rubenstein Public Relations lands Wellgistics Health, a Tampa, FL based health IT company... CIIC PR is named agency of record for Drey Hotel and Terraces at The Drey, a travel and lifestyle destination located within mixed-use development The Village Dallas... quench, which focuses on the food and beverage sectors, gets AOR duties for Chicago's Home Run Inn Pizza, a nearly-80-year-old brand. 
IMAGINE PR is appointed North American PR representative for Thailand's Chiva-Som, a wellness brand... Gilly Group, which works with clients in the golf industry, is named AOR for architecture firm Staples Golf Design... Merlot Marketing lands BlackPine Communities to support the launch of Nānā Kai, a master-planned residential community on the South Kohala Coast of Hawaiʻi's Big Island. 
Racepoint Global signs on to work with MIPS, which develops tools, software and compute required for building autonomous edge computing platforms... Allen & Gerritsen picks up Appalachian Mountain Club, the oldest operating outdoor and recreation conservation organization in the US... RG2 Communications scoops up The Broome, a boutique hotel in Manhattan’s SoHo neighborhood. 
Strategic Objectives is selected by Waterfront Toronto to lead integrated communications for the opening of a new section of the city’s Biidaasige Park... Scout Lab, which works with clients focused on human and planetary health, is named AOR for auction-based platform BuyWander... Marketplace Excellence Corporation is named US PR firm for the Anguilla Tourist Board. 
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
