 |
Ruder Finn signs on as North American agency of record for Neo4j, a native graph database and analytics company. The agency will be responsible for implementing an integrated communications program, as well as working to amplify awareness of the company and category. The scope of work will include strategic media relations and executive communications to support corporate and product PR. Antonia Caamaño, SVP of RF Tech, will lead the Ruder Finn team handling the account out of New York. "We chose Ruder Finn to achieve our next stage of awareness because of the agency's experience in enterprise IT and deep tech, which allows them to deliver smart strategies and creative executions, as well as their long-running relationships with top-tier media,” said Neo4j CMO Chandra Rangan.
 |
Oak Public Relations is named communications agency of record for Custom Cones USA, which produces supplies for cannabis pre-rolls and other cannabis packaging solutions. The agency will work to expand the presence of Custom Cones USA at conferences and trade shows, as well as publicize the company’s blog content, and introduce its leadership as industry experts to targeted media. “The Custom Cones USA and Oak PR teams align in our passion and dedication working at helping the industry grow, making Oak PR the perfect partner for this next step,” said Custom Cones USA co-founder Harrison Baird.
 |
The Sideways Life signs on as PR agency of record for Utu, a skincare brand targeted at outdoor enthusiasts. The agency will handle all public relations activities for Utu, including media relations, gifting and brand partnerships. Utu founder Richard Welch has worked with brands like Tom Ford, Nokia, Estee Lauder, Axe, Diesel, REN and The North Face. Welch said that The Sideways Life’s “expertise in the outdoor and adventure space, combined with their nimble and collaborative approach to PR, makes them the perfect partner for Utu.”
Redpoint is named US-based PR agency of record for Kintetsu Railway, the largest private railway system in Japan...Ogilvy Health is named PR and marketing agency of record for Azurity Pharmaceuticals... Zapwater Communications signs on .HERE Maldives, a resort operated by Seaside Collection... Cherish PR's London-based team has been engaged by the Lagos International Theatre Festival for a UK PR brief to raise awareness of this year’s Festival.
FleishmanHillard is named strategic communications consultancy for the Bay Area Host Committee... Kite Hill is named PR partner for the Artist and the Machine summit, which till take place Nov. 19 in Los Angeles... Alliance Connection, a Detroit-based agency that specializes in all-inclusive resorts, travel and hospitality, wins Elite Island Resorts with properties in Antigua, Barbados and Panama.
Merlot Marketing is named agency of record for Nichiha USA, a manufacturer of building material solutions... Sally Beauty, the consumer retail division of parent company Sally Beauty Holdings, appoints Creative Media Marketing as its public relations agency of record... Doner comes on board as agency of record for Rush Street Gaming, which operates Rivers Casino locations in Pittsburgh; Philadelphia; Des Plaines, IL; Portsmouth, VA; and Schenectady, NY.
JPR Group picks up Kimmel Architecture (formerly Kimmel-Bogrette Architecture + Site) to establish a presence in the senior living marketplace... RG2 Communications, adds Pollini at Ladbroke Hall, an Italian restaurant that is part of the 43,000 sq.-ft. Edwardian landmark, which presents live music, contemporary art, dance and gastronomy... M&C Communications assumes PR duties for Hope for Stomach Cancer nonprofit group.
Konnect Agency connects with Crescent Hotels & Resorts... FleishmanHillard specialty agency Methods+Mastery’s "Team BDG” comes on board as agency of record for Blue Diamond Growers... The Lacek Group, a loyalty, CRM and brand marketing agency that is part of Ogilvy One, picks up FNBO financial services outfit.
