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Melius Communication, a cooperative venture between Stanton Communications and Buenos Aires-based Minerba Communication, sets up shop in Miami. It will also operate from the founding agencies’ existing offices in the U.S. and Latin America. The new, independent firm will be equally owned by both agencies and will serve clients with business interests in North, Central and South America. Stanton Communications CEO Peter Stanton and Minerba founder Patricia Santa-Marina will serve as founding partners, with Lori Russo, Marcia Mendez-Knaudt and Emily Wenstrom coming on board as managing partners. “Companies across the region need a consistent level of service, focus on cultural nuances, and better attention to detail” said Santa-Marina. “We named our new agency using the Latin word for Better – Melius.”
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| Ellun Kanat Oy CEO Taru Tujunen |
The Public Relations Global Network adds Finland-based Ellun Kanat Oy, bringing its number of member agencies to 55. Founded in 2008, the agency handles a wide range of clients from diverse industries, providing services that include brand and design, crisis communication, strategy and change management, strategic communication, public relations and social media. It employs 60 consultants and designers, serving clients that include Valmet Automotive and Wing Aviation. “Ellun Kanat showcases the creativity and dynamism of Finland’s public relations industry. Our members were impressed with the firm’s experience, expertise and talent pool,” said PRGN President Andy See.
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KCD PR unveils a revamped brand identity, which includes a new website and visual brand logo. The agency, which has been in business since 2009, says that the “cleaner, more vibrant look” reflects the growth of its team and its evolution as a top fintech PR firm. Working with tech-enabled businesses in financial, blockchain and fintech sectors, KCD PR has secured placements for clients in such outlets as Bloomberg, CNBC as well as in industry publications. “I couldn’t think of a better time to unveil our new branding than on the heels of expanding our team and embracing the virtual agency model,” said KCD PR CEO Kevin Dinino.
CG Life brand The Market Element is relaunched as Element CG... Gateway Group, a financial communications and digital media advisory firm, is bringing back its annual Gateway Conference... Firebrand launches what it says is an industry first: an integrated Account-Based Marketing and PR service.
RVD Communications, a New York-based PR, influencer marketing and brand building agency, is acquired by Band of Insiders... An NCSolutions consumer sentiment survey finds that 55 percent of respondents would be more likely to try a product if it’s marketed as being aligned with a healthier and more sustainable lifestyle... IPG Mediabrands launches its Climate Action Accelerator Program.
If your firm took part in O’Dwyer’s 2024 Rankings, there’s still time for it to appear in the profile section of our big May Rankings Issue.
Crowe PR is forming a strategic alliance with brand consultancy Movetic... SKDK founding partner Bill Knapp is inducted into the Association of Political Consultants Hall of Fame... SixSpeed, an independent creative marketing agency, acquires KC Truth, a media and creative shop.
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