CIIC PR signs on Novotel Miami Brickell, a 275-unit property. CIIC’s scope of work for the client will include media and influencer relations, thought leadership and synergistic digital partnerships, with the goal of elevating Miami Brickell’s brand reputation and expanding its reach to a wider audience. "Our team's deep understanding of the travel and hospitality industries positions us as the ideal partner to showcase Novotel Miami Brickell's refreshed look and exceptional offerings to both locals and guests,” said CIIC PR vice president and partner Amy Sedeño.
Allied Global Marketing is engaged by the Los Angeles Tourism & Convention Board as agency of record for paid media planning and buying. The agency will also provide strategy, SEO and influencer marketing support for LA Tourism. Allied will leverage its proprietary technology to drive visitation to the Los Angeles area by generating awareness and conversion in key national and international markets. “Allied Global Marketing is uniquely positioned to join forces with LA Tourism,” said Bill Karz, LA Tourism’s VP of brand & digital marketing. “We found their industry knowledge, creative approach and unique insights to be the perfect fit for us.”
Manifest has been named strategic brand comms partner across the UK, Nordics, North America and Australia for Swedish accessory brand TRIWA, which makes sustainable watches. The agency’s scope of work will include refreshing TRIWA’s brand identity and strategy, running its creative press office, and devising and executing campaigns. The partnership is being led by Manifest’s Stockholm and Melbourne studios. “With a presence in all our key markets and an innovative 24-hour creative services model, in just a few short weeks the Manifest team has been instrumental in helping us navigate what the next era of TRIWA looks like,” said TRIWA chief executive officer Ryan Looysen.