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CIIC PR signs on Novotel Miami Brickell, a 275-unit property. CIIC’s scope of work for the client will include media and influencer relations, thought leadership and synergistic digital partnerships, with the goal of elevating Miami Brickell’s brand reputation and expanding its reach to a wider audience. "Our team's deep understanding of the travel and hospitality industries positions us as the ideal partner to showcase Novotel Miami Brickell's refreshed look and exceptional offerings to both locals and guests,” said CIIC PR vice president and partner Amy Sedeño.
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Allied Global Marketing is engaged by the Los Angeles Tourism & Convention Board as agency of record for paid media planning and buying. The agency will also provide strategy, SEO and influencer marketing support for LA Tourism. Allied will leverage its proprietary technology to drive visitation to the Los Angeles area by generating awareness and conversion in key national and international markets. “Allied Global Marketing is uniquely positioned to join forces with LA Tourism,” said Bill Karz, LA Tourism’s VP of brand & digital marketing. “We found their industry knowledge, creative approach and unique insights to be the perfect fit for us.”
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Manifest has been named strategic brand comms partner across the UK, Nordics, North America and Australia for Swedish accessory brand TRIWA, which makes sustainable watches. The agency’s scope of work will include refreshing TRIWA’s brand identity and strategy, running its creative press office, and devising and executing campaigns. The partnership is being led by Manifest’s Stockholm and Melbourne studios. “With a presence in all our key markets and an innovative 24-hour creative services model, in just a few short weeks the Manifest team has been instrumental in helping us navigate what the next era of TRIWA looks like,” said TRIWA chief executive officer Ryan Looysen.
5W is named agency of record for Strength of Nature, which offers such multicultural haircare brands as African Pride, as well as Motions Xpress Shampoo Hair Color... RG2 Communications is representing Rebelo de Andrade, an architecture and design studio based in Portugal... Big Fish Collective is engaged as agency of record for publicity and media relations for Nikwax, which produces PFAS-free waterproofing and aftercare solutions for outdoor apparel, footwear and gear.
Lou Hammond Group lands Visit St. Petersburg Clearwater, Florida’s Historic Coast and VIVA Cruises... Champion picks up Snooze Eatery, a breakfast and brunch restaurant with nearly 70 locations nationwide... Red Lorry Yellow Lorry wins US PR duties for ArgusEye, a tech company providing an autonomous AI workforce that helps engineering teams ship secure, compliant cyber-physical products more quickly. 
Doner lands AOR status for Navy Federal Credit Union, the world's largest credit union... P-22 Agency picks up El Encanto, a Santa Barbara, CA resort located on seven acres of terraced gardens overlooking the Pacific Ocean... Parasol, which specializes in the luxury lifestyle and hospitality sector, signs on as US shop for Château Minuty, a wine estate located on the French Riviera.
Nickerson lands Sport Fishing Championship, a competitive saltwater fishing league... French/West/Vaughan is retained as agency-of-record for Los Angeles-based hardtech learning & development expert Matt Gjertsen.... CIIC PR picks up The Resorts Companies, timeshare, resort management and real estate organization headquartered in Massanutten, VA.
Stagwell signs on as lead creative partner for IBM. Stagwell’s Code and Theory and Anomaly units will work alongside IBM, helping to evolve its “Let’s Create Smarter Business” campaign... Campstories is named PR firm for the National Forest Foundation... RG2 Communications lands the Dexter Hotel, a 29-key boutique property that opened on May 19 in Elk Rapids, Michigan.
