Allison lands Fossil Fuel Non-Proliferation Treaty Initiative, a global effort to accelerate a transition to clean energy. The announcement follows Allison becoming the largest agency to sign the Clean Creatives pledge, committing to refuse work from fossil fuel companies. Supported by Allison’s Purpose Center of Excellence in partnership with sister agency Headstand, the team has already garnered significant global media coverage around the Fossil Fuel Non-Proliferation Treaty Initiative’s presence at the UN COP28 Climate Talks in Dubai. “Critical to our success is ensuring our message and aims are heard loud and clear across the globe and that we continue to build momentum and diplomatic support behind this big, bold idea commensurate with the scale of the crisis we face,” said Fossil Fuel Non-Proliferation Treaty Initiative communications director Nathalia Clark.
Jackson Spalding comes on board as AT&T’s lead PR firm. Other agencies working for the company include Brunswick Group, Ketchum and Extension PR. FleishmanHillard, which has long worked with AT&T, will assist the company at it moves some of its capabilities in-house. In its lead role, Jackson Spalding is tasked with helping AT&T company on its overarching strategic plan for the year while also driving stories for the company’s key themes of connectivity, innovation and community and citizenship.
MGH is selected to refresh the design and messaging of PayMore, a chain of retail stores where individuals can sell, trade or recycle electronics. The agency has been tasked with conducting research and creating a refined visual identity for PayMore, as well as working to redefine its brand messaging to help fuel the company’s expansion. Founded in Massapequa, NY, PayMore Stores currently has 24 operating locations. “With more than 180 stores in development, now is the ideal time to undergo this creative process and ensure PayMore’s continued trajectory in franchise growth,” said MGH CEO Andy Malis.