Jessica Del GuercioJessica Del Guercio

Lifestyle publicist Jessica Del Guercio has launched a new agency, Evoke Marketing.

The boutique New York shop will focus on food/beverage, travel and lifestyle PR and social media services, with an emphasis on hotels and restaurant openings.

Evoke Founder Del Guercio, who also serves as Managing Partner, was previously Director at Current, which she joined in 2014. At Current Del Guercio handled accounts such as the Greater Miami Convention & Visitors Bureau, The Setai Miami Beach and Azamara Club Cruises. Prior to Current, Del Guercio was Senior Account Supervisor of Travel at Magrino, where she worked with Le Meridien Hotels & Resorts, The Ranch at Live Oak/Malibu, Philadelphia’s Rittenhouse, and the Castle Hill Inn in Newport, RI.

Evoke recently signed on two clients: Mochidoki, a New York-based Japanese ice cream company; and Cooperstown Distillery, an Upstate New York micro-distillery that offers handcrafted spirits. The agency also works with Upstate camping retreat Orenda, and the Adirondack Brewery, a microbrewery located in Lake George, New York.

Evoke’s new headquarters is located in New York City’s Murray Hill neighborhood.