Natalie Kerris, a 14-year Apple communications alum, is joining Twitter as VP of global communications.
The appointment, rumored in the tech press for weeks, was confirmed by Twitter CEO Jack Dorsey this week and comes after a turbulent few months for the company.
Former Twitter marketing and communications chief Gabriel Stricker left last July.
Kerris reports to general counsel and interim communications chief Vijaya Gadde. She exited Apple last April after 14 years with the tech titan.
Why CEO visibility is no longer optional as a communications tactic.
The “waiting period” that was once set aside for CEOs to develop their strategies before facing media scrutiny may be better used for corporate comms leaders get to know their CEO and what his or her short-term priorities will be.
Senior-most communications executives in the Fortune 500 earned between $50,000 and $100,000 more this year than they did two years ago, according to a recent survey of chief communications officers.
