As Israeli and Palestinian negotiators resume talks, 5W Public Relations arranged a private briefing for clients with Danny Danon, deputy defense minister and member of Israel's Knesset.
5W founder and chief Ronn Torossian is a former spokesperson for Israel's Likud party.
Dannon is head of Likud's central committee.

While local TV news is becoming an increasingly important source of health-related information for consumers, local stations are often lagging behind in their willingness to commit additional resources to producing health coverage.
Online video doesn’t have to be prohibitively expensive. It should be conversational, with a relevant message and devoid of marketing-and-sales jargon.
A leaked, internal Morgan Stanley video spoof of the "Hunger Games" has surfaced as a PR black eye mocking cutbacks at the investment bank.
Twitter has tapped Goodby Silverstein & Partners
Donald Sterling's mea culpa interview with CNN's Anderson Cooper was too little, too late and "nothing good came of it" for the LA Clippers owner, said pollster and communications advisor Frank Luntz.



