Kevin McLaughlin is managing director at ICR.

Stories by Kevin McLaughlin

•	Communicating a SPAC Deal (Financial PR & Investor Relations) Tue., Jun. 25, 2019 Though a Special Purpose Acquisition Company may be referred to as a type of Initial Public Offering,  financial communicators promoting a SPAC deal require a different PR playbook than an IPO team.

•	How Tech Startups “Flip the Funnel” with PR (Marketing Communications) Thu., May 24, 2018 Principles, strategies and tactics that can help PR startups cross the chasm where inbound outpaces outbound sales efforts.