There are certain matters that are a waste of time, but the ultimate waste of time is watching the cable news network’s political TV and news shows, considering the misinformation that hard news reporters and pundits disseminate on a regular basis.
New York Women in Communications presented its 2014 Matrix Awards on April 28 during a packed Waldorf Astoria luncheon, which featured luminaires such as singer and actress Queen Latifah, ex-Time Warner CEO Dick Parsons, CNN's Christiane Amanpour, "Meet the Press" moderator David Gregory, feminist Gloria Steinem, New Yorker editor David Remnick, Ogilvy & Mather chairman emeritus Shelly Lazarus and singer/songwriter Mary J. Blige.
Gil Schwartz, who does PR for CBS and journalism for Fortune, will face an audience Wednesday to plug his 14th book. Schwartz, a modern man/beast centaur, can play a key role for his fellow flacks/hacks if he wishes to.
The "millennial" demographic coveted by marketers and advertisers is a consumer force that will trump the Baby Boomers, but targeting the generation born since the early 1980s requires a deft, engaging and authentic approach, Evan Shapiro, president of the cable network Pivot, told Gibbs & Soell's annual conference in New York this month.
Political writer Michael Kinsley, in a debut column in Vanity Fair, says most local newspapers are not “very good” and that national newspapers like New York Times and USA Today, which “everyone can read,” will survive.
Print magazines like Forbes don’t have a readership problem, they have an advertising problem, Forbes Media chief revenue officer Mark Howard told Gibbs & Soell's annual "Welcome to the Global Street Fight" event in New York on April 11.
Interactive advertising revenues for the first time surpassed annual broadcast television sales in 2013, powered by a 6.7 percent rise to a record $42.8B, according to the Interactive Advertising Bureau. Broadcasters chalked up $40.1B in revenues during the past year.
"I'm not interested in making money. I just want to be a journalist," said a starry-eyed Fordham University freshman during the Q&A following last night’s Center for Communication panel discussion at NYU’s Arthur L. Carter Journalism Institute. Her words must have heartened the hearts of the journalism professors who served as the session’s panelists.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.