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O'Dwyer's Inside News of Public Relations & Marketing Communications - Healthcare & Medical PR: Oct. '15
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Fri., Feb. 13, 2015
IPG's Q4 Net Surges 56%
By Kevin McCauley
interpublicInterpublic today reported a 56 percent rise in Q4 net income to $331M on a four percent uptick in revenues to $2.2B.
Category: Financial Management
Fri., Feb. 13, 2015
Sard Boosts GNC in Supplement Probe
By Greg Hazley
gncDietary supplement retailer GNC Holdings has brought in Sard Verbinnen & Co. to help mount its PR defense against a probe by the New York attorney general into the ingredients of supplement products sold by major retailers.
Category: Healthcare PR
Fri., Feb. 13, 2015
PR Jobs of the Week
By Greg Hazley
Communications and PR jobs on this week.
Category: PR Jobs
Fri., Feb. 13, 2015
PR Links of the Day - 2-13-2015
By Greg Hazley
Comment How PR is killing journalism (E. Alterman) 
Social How one stupid tweet blew up PR pro Justine Sacco's life(NYT Mag) 
Satire SNL's 13 best fake ads as chosen by real ad execs(Businessweek) 
Review 17 reasons to fire your PR firm right now (P. Resnikoff) 
Content Solid content marketing starts with a great I.D.E.A. (J. Chow) 
Measurement The sideways approach to measuring PR (S. Burke) 
Counsel Free advice - worth what you pay for it (P. Walker) 
Crisis Brian Williams, NBC, social media, PR and branding (J. Lipschultz) 
Crisis NBC's opportunity (J. Jarvis) 
UK How one email cost a reporter his job, savings and 18 months of his life (PG) 
Local Eatery picks up $5K tab for entire restaurant(Consumerist) 
Valentine's Show the love for PR (L. Dunlap) 
Category: PR Links
Fri., Feb. 13, 2015
Rogers Takes Catholic Bishops PA Slot
By Kevin McCauley
james rogersJames Rogers will join the US Conference of Catholic Bishops Feb. 18 as executive director of PA, a new position.
Category: Associations
Fri., Feb. 13, 2015
NYT's Carr Dies at 58
By Kevin McCauley
david carrDavid Carr, media critic of the New York Times who wrote "The Media Equation" column, died Feb. 12 after he collapsed in the newsroom. He was 58.
Category: Media News
Thu., Feb. 12, 2015
Publicis Builds on Q4 Momentum
By Kevin McCauley
publicisPublicis Groupe reported an 11.5 percent rise in Q4 revenues to $2.4B, wrapping up what CEO Maurice Levy called an 'eventful year.'
Category: PR Firms
Thu., Feb. 12, 2015
Blog: Is Everything PR?
By Kevin McCauley

prThe Los Angeles chapter of Public Relations Society is hosting a conference with the provacative theme, "Yes, Everything is PR."

Category: PRSA
Thu., Feb. 12, 2015
Philadelphia Wins Pitch for DNC
By Greg Hazley
dncPhiladelphia has won a three-way pitch to host the 2016 Democratic convention, where the party will nominate a candidate to succeed President Barack Obama.
Category: Public Affairs
Thu., Feb. 12, 2015
FTI Aids Amira as Rice Exporter Boils Over 'Fraud' Report
By Greg Hazley
amiraAmira Nature Foods, the 100-year-old, Dubai-based packaged rice exporter, is relying on FTI Consulting as it reels from a damaging report by Prescience Point Research Group alleging phony revenue and export figures.
Category: Financial PR & Investor Relations
Thu., Feb. 12, 2015
PR Links of the Day - 1-12-2015
By Greg Hazley
Social You can't own a conversation (S. Monty) 
Crisis 5 lessons learned: Anthem data breach (K. Lesak-Greenberg) 
IR Why are activist investors more likely to target women CEOs?(Fast Company) 
Healthcare Drug makers have what kind of reputation among patient groups? (WSJ) 
TV USA Network promotes 'Dig' series with augmented reality campaign (LR) 
Ethics Brian Williams - 'Good night and good luck' (E. Tchividjian)
Media Paris votes to sue Fox News for reputation damage (AP) 
RFP Evaluation of tobacco marketing and PR campaigns (AZ) 
RFP Communications and PR for Australian resort (PDF)
Category: PR Links
Thu., Feb. 12, 2015
Time Inc. Posts 7% Drop in Q4 Revenues
By Kevin McCauley
timeTime Inc. today reported a seven percent decline in Q4 sales to $895M as circulation and advertising revenues slide.
Category: Media News
Thu., Feb. 12, 2015
Westhampton Library Mulls O'Dwyer Eruv Materials
By Jack ODwyer

eruvThe Westhampton Beach Library board yesterday took copies of legal filings and other papers on the eruv dispute from but may or may not make them available to library users.

Category: Public Affairs
Thu., Feb. 12, 2015
Salzman Takes Teachers' Advocacy Post
By Kevin McCauley
marian salzmanMarian Salzman, CEO of Havas PR North America, has been elected executive chair of Tucson Values Teachers, a group that works to recruit, retain and reward educators.
Category: Associations
Wed., Feb. 11, 2015
F5 Plugs in Waggener Edstrom
By Greg Hazley
f5Application delivery networking company F5 Networks has plugged in Waggener Edstrom as communications AOR after a review.
Category: Technology PR
Wed., Feb. 11, 2015
Maron Tapped for Twist's Tech Push
By Kevin McCauley
john maronW2O Group's Twist Mktg. unit has hired Jon Maron, a more than 20-year PR veteran, as managing director to open a Seattle office and build out its technology practice.
Category: Technology PR
Wed., Feb. 11, 2015
Blicksilver Handles $2B Envision Sale
By Kevin McCauley
rite aidFinancial specialist Owen Blicksilver PR represents Envision Pharmaceutical, which today announced its $2B acquisition by Rite Aid.
Category: Financial PR & Investor Relations
Wed., Feb. 11, 2015
Bravo Taps Sunoco PR Alum for Texas Push
By Greg Hazley
david websterPennsylvania-based energy sector PR shop Bravo Group has expanded to Texas with the addition of former Sunoco communications chief David Webster.
Category: Energy PR
Wed., Feb. 11, 2015
APCO Flies Etihad Airways
By Kevin McCauley
eithadAPCO Worldwide is repping Etihad Airways, which US carriers claim practices unfair competition due to subsidies received from its government.
Category: Foreign government
Wed., Feb. 11, 2015
PR Links of the Day - 2-11-2015
By Greg Hazley

PR What is PR? A definition for 2015 (S. Bruce) 
PR Is PR really dead? (M. Heffernan) 
B Williams A solution for NBC to the Williams crisis: Ditch the evening news (M. Wolff) 
B. Williams A day late and a dollar short (S. Cody) 
B. Williams Gannett says only VP/comms., president should speak on B. Williams (Romanesko) 
Internal The long tail of brand building (K. Speak) 
Social Pew's 2014 Social Media Study: What you need to know(M. Bhandarkar) 
Careers 5 reasons you're still at the intern table (R. Meis) 
Media #AdviceForYoungJournalists: Career advice from the Twitterverse (N. Blair) 
Media 'Daily Show' to carry on after Stewart (Variety)

Category: PR Links
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Develop more ad platforms
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Oct. '15 Healthcare & Medical PR Magazine

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2015 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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