Inside News of PR & Marketing Communications

Last Updated: Fri., Oct. 20, 2017 @ 5:59 pm


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Mfa Promotes Three

Wed., Dec. 7, 2016

By Editorial Staff

MfaWith an eye toward retaining leadership talent, Mfa Marketing and PR has promoted Samantha Lacher, Cynthia Patnode and Amelie Bruzat.

AbMac Staffs Up on Both Coasts

Wed., Dec. 7, 2016

By Editorial Staff

Abernathy MacGregor staffersAbernathy MacGregor has added three senior VPs in New York, San Francisco and Los Angeles.

Chief Storyteller: The Newest Member of the C-Suite

Tue., Dec. 6, 2016

By Rachel Spielman

Rachel SpielmanCompanies looking for more consistent and authentic ways to engage with audiences are now recognizing how important storytelling is to their success. (1 reader comment)

Why the Times Should Hire a Pro-Trump Columnist

Tue., Dec. 6, 2016

By Fraser Seitel

Fraser SeitelIf the anti-Trump New York Times is serious about regaining its credibility in wake of the presidential election, it should make a concerted effort to add one pro-Trump advocate as an op-ed columnist. (3 reader comments)

Hawkins Tops in Social Networking

Tue., Dec. 6, 2016

By Editorial Staff

Hawkins wins social networking awardHawkins Int’l PR recently took home PR News’ top social networking campaign award for its work on the reopening of the InterContinental New York Barclay.

Adding Purpose-Driven Partnerships to Your Game Plan

Tue., Dec. 6, 2016

By Steve Mann

Steve Mann Far too often, brands fail to reap the full benefits of sports-related partnerships. That may be due to a lack of resources, an incomplete activation strategy or simply a bad fit between the brand, the sport and their respective audiences. What’s typically missing? Purpose.

Delta Books Walker for Return Flight as CCO

Tue., Dec. 6, 2016

By Editorial Staff

Ned WalkerNed Walker, who retired as chief communications officer of Delta Air Lines in 2014, will return to the Atlanta-based carrier in January in its top communications role.

Wilson Becomes Spectrum CEO

Mon., Dec. 5, 2016

By Jon Gingerich

Jonathan WilsonSpectrum Science Communications president Jonathan Wilson has been appointed CEO of the agency.

DKC Makes Impact With Non-Profits

Mon., Dec. 5, 2016

By Editorial Staff

Giants running back Rashad JenningsDKC PR has created a new division dedicated to providing pro bono PR and digital support to non-profit, charitable, humanitarian and educational groups.

Podesta Pitches for Pepsi

Mon., Dec. 5, 2016

By Jon Gingerich

PepsiPepsiCo has hired Heather Podesta + Partners in light of Congress' possible early reauthorization of the federal farm bill.

Breitbart and Kellogg’s at War

Mon., Dec. 5, 2016

By Ronn Torossian

Kellogg’s cereal boxesThe Internet has been filled with faux cereal box covers thanks to a Twitter campaign intended to disparage and embarrass right-wing political blog, Breitbart.

Lewis Opens NYC Outpost

Mon., Dec. 5, 2016

By Jon Gingerich

LEWISLewis has widened its east coast footprint with the addition of a New York City office.

Faltering Press, PR Are in a "Pickle"

Mon., Dec. 5, 2016

By Jack O'Dwyer

Trump at a rallyFailure of the press and PR to do their “professional” jobs opened the way for Donald Trump to co-opt their space, which he continues to do.

Terrorist-Sponsor Nations Big Business for D.C. Lobbyists

Fri., Dec. 2, 2016

By Jon Gingerich

TerrorismK Street lobbying firms have been lining up to provide communications, government relations support and legal services to nations accused of sponsoring international terrorism-related activities. (3 reader comments)

Echo Chambers, E-Tailing to Trend in 2017

Fri., Dec. 2, 2016

By Editorial Staff

Blowback To The Future: The Trends That Will Shape 2017We’ll all continue to disregard anyone with a different point of view and retailers will use in-store beacons to track shoppers on their smart phones says Havas in their forecast of trends for 2017.