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Thu., Oct. 15, 2015
White House, Facebook Press Aide Dies at 32
By Greg Hazley
lepowBrandon Lepow, a White House spokesman who volunteered for Barack Obama's campaign for the Texas primary in 2008, died Oct. 12 after a two-year battle with leukemia. He was 32.
Category: Public Affairs
Thu., Oct. 15, 2015
Ben Carson's an Honest Man; That May Be His Problem
By Joe Honick
joe honickCarson is drawing support and interest for his blunt speaking and calm public expression. But his suggestion that armed Jews in Germany and elsewhere in Europe could have stopped the Holocaust raised a red flag.
Category: Public Affairs
Thu., Oct. 15, 2015
PR Links: 50 Best People in Tech PR; AZ State's Free MBA Ploy?; New FIFA Chief Vows Reputation Restore....
By Greg Hazley
Lists The 50 best PR people in tech 2015 (Business Insider) 

Astroturf How Mansanto solicited academics to bolster GMOs (Alternet) 

Higher Ed Arizona State makes its MBA free: A $20M PR stunt? (Fortune) 

Sports New FIFA chief vows to restore reputation (Express UK) 

Entertainment Brothel owner tells Kardashian publicist to 'go to hell' (CBS LV) 

Finance 'Vulture fund' gets image reboot on EMC deal (USA Today) 
Category: PR Links
Wed., Oct. 14, 2015
Newspaper Reporter Ranked Among "Most Endangered" Jobs
By Jon Gingerich
CareerCastNewspaper reporters now occupy one of the scarcest jobs in America, a designation listed alongside professions such as meter reader, mail carrier, farmer, and logging worker, according to a recent report.
Category: Media News
Wed., Oct. 14, 2015
Sustainability Org Eyes Global PR Counsel
By Greg Hazley
gggGlobal organization focused on sustainable development in emerging economies is in the market for a global PR agency ahead of a large UN confab.
Category: RFPs
Wed., Oct. 14, 2015
Blog: Media Gives First Debate Win to Clinton
By Jon Gingerich

Hillary ClintonHillary Clinton came armed with rhetoric during last night’s first Democratic Party debate in Las Vegas. But was there substance behind the words?

Category: Public Affairs Commentary
Wed., Oct. 14, 2015
The "Rule of Seven" in a Multichannel Marketing Era
By Kristin Cahill
Kristin CahillToday’s communications landscape is characterized by incredible complexity, but often an adage from the past can help marketers navigate our nuanced multichannel marketing environment.
Category: Healthcare PR
Wed., Oct. 14, 2015
Westhampton Library Board Suddenly Cancels Meeting
By Jack O'Dwyer

Danielle WaskiewiczThe Westhampton Library board, unwilling to face a group of citizens that wants it to resign, last night cancelled its monthly meeting set for 9:30 a.m. today, enraging residents.

Category: Public Affairs
Wed., Oct. 14, 2015
NBC Dials Up Cerwin for Entertainment Publicity
By Greg Hazley
lesley cerwinLesley Cerwin, who handles PR for NBC's reality shows like "The Voice" and "The Biggest Loser," has been upped to senior VP of entertainment publicity for NBC Entertainment.
Category: Corporate Communications
Wed., Oct. 14, 2015
PR Links: Chipotle's healthy image under attack; What celebrities can teach companies about social...
By Greg Hazley
Food Chipotle's healthy image under attack (Fox News) 

Social What celebrities can teach companies about social media (WSJ) 

Fallout Volkswagen crisis stirs investor fears about environment (A. Currie) 

PR The PR industry's 3 greatest misconceptions (L. Miller)

Crisis In a crisis, make friends with legal counsel (G. Rudawsky) 

Politics Winners and losers from the Democratic debate (J. Rouse) 

Prof Svcs Being relevant in a distracted world (J. Weiss) 

Analytics 5 analytics books to make you smarter (A. Singer) 

Diplomacy Taylor Swift might be America's best public diplomat (A. Howard) 
Category: PR Links
Tue., Oct. 13, 2015
Pitchfork Media Sold to Conde Nast
By Jon Gingerich
Conde NastPublishing giant Condé Nast today announced that it has acquired Chicago-based indie music stalwart Pitchfork Media. The acquisition, which takes effect immediately, includes the entirely of Pitchfork’s digital and print media properties.
Category: Media News
Tue., Oct. 13, 2015
Anheuser-Busch InBev-SABMiller Combo Creates Biggest Beer Company
By Matthew Schwartz

AB-InBevWith mergers and acquisitions fever starting to grip a growing number of markets, senior PR executives need to think about what role they could play should their company become a buyer (or seller).

Category: M&A
Tue., Oct. 13, 2015
Playboy Getting Rid of Nudity
By Matthew Schwartz
PlayboyA tamer, more accessible Playboy opens up the possibility for brands that have been reluctant to pitch the magazine in the past to now try and cultivate a relationship with the publication’s reporters and editors.
Category: Media News
Tue., Oct. 13, 2015
Weber Shandwick Wins Vauxhall UK Social Media Account
By Matthew Schwartz
VauxhallThe agency will drive social strategy, develop social-first campaigns, content creation and community management on behalf of Vauxhall.
Category: News of Accounts
Tue., Oct. 13, 2015
US Buoys Next Fifteen
By Greg Hazley
Next 15Next Fifteen Communications Group reported revenue grew 18.4% to $94.2M (£61.8M) for the six months ended July 31 on the strength of its North American business.
Category: Marketing Communications
Tue., Oct. 13, 2015
Finn Partners Appoints Kuhl
By Jon Gingerich
Kristie KuhlKristie Kuhl has been appointed senior partner of Finn Partners' health shop.
Category: Personnel Appointments
Tue., Oct. 13, 2015
The UAW Hires PR Firm to Drive Message Regarding Contract with fiat-Chrysler
By Matthew Schwartz

UAWThe UAW hired Berlin-Rosen after its members decisively rejected a tentative agreement it reached last month with Fiat Chrysler Automobiles.

Category: News of Accounts

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2016 Editorial Calendar:
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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'15 directory
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms Released
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
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