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O'Dwyer's Inside News of Public Relations & Marketing Communications - Technology PR: Nov. '15
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Fri., Apr. 10, 2015
Tailoring Content for Today's Custom-Fit Audiences
By Mark Thabit

O'Dwyer's April '15 Broadcast Media Services & Social Media PR MagazineFor success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity. 

Category: Social Media
Fri., Apr. 10, 2015
Report: Billionaire Slates Pension Reform PR Campaign
By Greg Hazley
ljafJohn Arnold, the billionaire head of hedge fund Centaurus Advisors, sought proposals from PR firms for a national pension reform campaign, according to a report by Reuters.
Category: Financial PR & Investor Relations
Fri., Apr. 10, 2015
Huntsworth Profit Falls $88M in 'Turbulent' Year
By Greg Hazley
huntsworthUK-based Hunstworth reported an $87M loss for 2014 as revenue slipped to $242M in an "unusually turbulent" year of "fundamental change" that saw the exit of CEO Peter Gummer, amid other changes.
Category: Marketing Communications
Thu., Apr. 9, 2015
Saudi Arabia Bolsters DC Lobby Arsenal
By Kevin McCauley

al jubeirSaudi Arabia has signed DLA Piper to a nine-month $450K contract to cement its ties with the US and advance mutual security interests.

Category: Foreign government
Thu., Apr. 9, 2015
Page Society Reports on 'Future of CCO' Project
By Kevin McCauley
iwataIBM PR chief Jon Iwata outlined preliminary findings of the  "future of the chief communications officer" research project during today's session of the Arthur Page Society's spring seminar held at Manhattan's Conrad Hotel.
Category: PR Research
Thu., Apr. 9, 2015
Embattled Kenya Brings in Grayling for Tourism PR
By Greg Hazley
kenyaKenya has brought in Grayling for global tourism PR after a search as the country copes with a battered image from high-profile terror attacks over the past few years.
Category: Travel PR
Thu., Apr. 9, 2015
OMC's Wren Gets 33% Pay Hike
By Kevin McCauley
john wrenOmnicom CEO John Wren received a 33 percent hike in total compensation to $24M during the past year, according to the ad/PR conglom's proxy statement.
Category: Financial Management
Thu., Apr. 9, 2015
What To Do When Social Media Hijacks Your Brand
By Meg Alexander
O'Dwyer's Apr. '15 Broadcast Media Services & Social Media PR MagazineCompanies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
Category: Social Media
Thu., Apr. 9, 2015
On Misdirection...
By James Randi
james randiMagicians and conjurors rely on the art of misdirection. Language, a key PR tool, plays a large part of the process of misdirection.
Category: Marketing Communications
Thu., Apr. 9, 2015
Glover Park Picks Preston
By Kevin McCauley

tod prestonGlover Park Group has hired Tod Preston for a senior VP post to handle national security, foreign policy and international development matters.

Category: Public Affairs
Thu., Apr. 9, 2015
Independent PR Firm Owners Plan to Sell
By Greg Hazley
stevensAn overwhelming majority of independent PR firm owners expect to sell their firms and have given equity to top managers with an eye on succession and attracting buyers, according to a study by The Stevens Group.
Category: PR Firms
Thu., Apr. 9, 2015
Healthcare Vet Curtis Helms Comms for 'Inverted' Horizon
By Greg Hazley
geoff curtisGeoff Curtis, senior VP for health media at Edelman, has moved to Ireland-based Horizon Pharma as group VP of corporate communications, based in Illinois.
Category: Corporate Communications
Wed., Apr. 8, 2015
Qorvis Lands $1M Libya PR Deal
By Kevin McCauley
libyaQorvis MSLGroup has inked a $1M one-year pact to provide PR services to Libya's Embassy in Washington.
Category: Foreign government
Wed., Apr. 8, 2015
Blog: We Want More Fed $$$ Regulation
By Kevin McCauley

trustMore than half of those surveyed in Edelman's latest Trust Barometer want more federal regulation of the financial services sector, which is opposed by the crowd running for the Republican presidential nomination sweepstakes.

Category: Financial PR & Investor Relations
Wed., Apr. 8, 2015
Anthem Brings in Top Comms Exec After Breach
By Greg Hazley
bonnie jacobsAnthem, the top health insurance provider that is navigating the aftermath of a massive data breach, has brought in Allergan chief communications officer Bonnie Jacobs as senior VP of corporate communications.
Category: Corporate Communications
Wed., Apr. 8, 2015
San Diego Slates PR Push for Water Conservation
By Kevin McCauley
waterSan Diego is dangling a five-year pact worth up to $1.6M for a public information/outreach program for its water conservation program.
Category: Government
Wed., Apr. 8, 2015
PR Firms Advise Massive $70B Shell-BG Deal
By Greg Hazley
shellBrunswick Group and Finsbury are advising the blockbuster $70B acquisition of the UK's BG Group by Royal Dutch Shell.
Category: M&A
Wed., Apr. 8, 2015
PR Links of the Day - 4-08-2015
By Greg Hazley
Tech There's great news for Apple in negative Apple Watch reviews (Vox) 
Astroturf Who's behind the movement to sell off public lands?(AllGov) 
Social 5 key components you need to nail your content strategy(S. Meis) 
Entertainment At 92, Liz Smith tells all (Hollywood Reporter) 
Entertainment PMK publicist drops Mariah Carey (Page Six) 
PR Will native advertising eventually be PR's demise? (A. Hanson) 
Media Does sloppy journalism break the law? Sizing up frat suit against Rolling Stone? (WSJ)
Sports Longtime Atlanta Falcons PR man retires (AJC) 
Crisis Three basic crisis communication strategies (G. Baron) 
Internal How employee engagement is being obfuscated and marginalized (WCG) 
PR 101 10 top tips for successful SMTs (J. Claudio) 
Film PR pro finds her way to Cannes Festival (L. Hoffman) 
Discipline City PR chief fired after claim of racial comments at festival (AJC) 
Media ESPN failed to disclose commentator's relationship with fantasy site (HuffPost)
Local Meet the Olivia Popes of Columbus (CM)
Category: PR Links
Wed., Apr. 8, 2015
Freberg, 'Father of Funny Ads,' Dies at 88
By Kevin McCauley
Stan Freberg, whom Advertising Age called the father of funny commercials and one of the 20th Century's most influential admen, died April 7 in Santa Monica. He was 88.
Category: Marketing Communications
Wed., Apr. 8, 2015
The Do's and Don'ts of Using Social Media For a Cause
By Valerie Pritchard

O'Dwyer's April Broadcast Media Services & Social Media PR MagazineSocial media is undoubtedly an effective channel for inspiring change, spreading awareness and raising money for a cause.  But there’s a big difference between activism and slacktivism.

Category: Social Media
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
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