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Tue., Aug. 26, 2014
Seitel: Developing Online Video
By Fraser Seitel
 
ice bucketOnline video is big and public relations professionals ought to know how to develop effective online video content. Here's what's required.
Category: PR School
Tue., Aug. 26, 2014
Hawaii Tech Incubator Reviews PR
By Greg Hazley
 
manoaThe technology incubator set up by Hawaii to grow that sector of the state's economy is calling for PR proposals to develop and execute a strategic communications plan.
Category: RFPs
Mon., Aug. 25, 2014
UN Targets Terror Victims
By Kevin McCauley
 
unThe United Nations is circulating an "expression of interest" for a firm to conduct a media training program for ten victims of terrorism.
Category: Media News
Mon., Aug. 25, 2014
Blog: Tony Blair Gives PR a Bad Name
By Kevin McCauley
 
tony blairFormer British Prime Minister turned hired gunslinger Tony Blair is giving PR a bad name by finessing his lucrative relationship with the reprehensible ruler of Kazakhstan. He's too touchy about his work.
Category: International
Mon., Aug. 25, 2014
PR Links of the Day - 8-25-2014
By Greg Hazley
 
Worth Eye of the beholder (P. Gillott) 
Media A Fourth Estate no more (P. Himler) 
Crisis Ferguson teaches valuable lesson on crisis management (S. Adubato) 
Media Reporters, flacks and Americas future (Chicago Trib) 
Content Defining thought leadership in a business blog (L. Hoffman) 
Quiz Social media quiz: The hard answers (C. Penn) 
Tools 4 reasons why email campaigns fail (J. Poulos) 
Quote The difference between selling and marketing (F. Strong) 
Social Going (sort of) viral on social media (J. Licko)
Category: PR Links
Mon., Aug. 25, 2014
Indicted Perry Adds Crisis Guru to Legal Team
By Greg Hazley
 
rick perryIndicted Texas Gov. Rick Perry has added crisis PR guru Mark Fabiani to his robust legal defense.
Category: Public Affairs
Mon., Aug. 25, 2014
Tech Titan Takes H+K PR Post
By Kevin McCauley
 
jodi baumannJodi Baumann, who was most recently senior director of global communications at NetApp, will join Hill+Knowlton Strategies Sept. 15 as executive VP.
Category: Technology PR
Mon., Aug. 25, 2014
Brunswick Serves The King's Tax Play
By Kevin McCauley
 
tim horton's, burger kingBrunswick is handling Burger King, majority-owned by Brazil's 3G Capital, in its deal to merge with Canadian institution Tim Hortons, a successful combo would be the highest profile tax inversion scheme.
Category: Financial PR & Investor Relations
Mon., Aug. 25, 2014
Stanton, Edelman Polish Bain-Toms Deal
By Greg Hazley
 
tomsStanton PR & Marketing and Edelman worked Bain Capital's acquisition of a 50% stake in socially conscious shoe retailer Toms, announced Aug. 20.
Category: M&A
Mon., Aug. 25, 2014
Reporters, Under Fire, Need Friends; Where's PR?
By Jack O'Dwyer
 

ostrichThe beheading of journalist James Foley by ISIS forces and other instances of hostility to journalists in the U.S. and abroad prompted a New York Times examination of the phenomenon.

Category: International
Fri., Aug. 22, 2014
Multinational Enviro Push Seeks Pitches for DC Event
By Greg Hazley
 
CECA multinational, intergovernmental commission focused on coastal ecosystems and enforcing environmental law is looking for a PR consultant.
Category: RFPs
Fri., Aug. 22, 2014
Blog: Al Gore's 'Noble' $500M Sale to Arabs
By Kevin McCauley
 
al goreFormer Vice President Al Gore's global climate work through his "Inconvenient Truth" book and documentary have done a world of good, bolstering awareness of one of the globe's top challenges.
Category: Public Affairs
Fri., Aug. 22, 2014
PR Jobs of the Week
By Greg Hazley
 
PR and communications jobs from odwyerpr.com this week.
Category: PR Jobs
Fri., Aug. 22, 2014
PR Links of the Day - 8-22-2014
By Greg Hazley
 
Strategy When activists get active, what should you do? (K. Fagan) 
Tactics Phone calls to reporters aren't dead (T. Carlson) 
PR 101 Why PR and media relations don't mean the same thing anymore (W. Marx) 
Viral The debate over the ALS Ice Bucket Challenge (N. Tanenbaum) 
Content 6 questions to ask yourself before hitting 'post' or 'tweet'(G. Nuzzi) 
Crisis Why the race of the PR firm representing Ferguson matters(D. Devries) 
Biz Dev 5 things you really need to bring to a PR pitch (J. Wheeler) 
Small Biz Improving your PR (Without a PR firm) (NY Times) 
Corporate Amazon's awful war on words: How an iron-fisted PR strategy went off the rails (Salon) 
Media Twitter walks a fine line confronted with grisly images(WSJ)
Category: PR Links
Fri., Aug. 22, 2014
ISIS Spokesman Killed in Syria
By Greg Hazley
 
abu mosaAbu Mosa, press officer for the terrorist army ISIS, was killed by Syrian military forces this week, the State Department confirmed Aug. 21.
Category: International
Fri., Aug. 22, 2014
Senior Group Looks for PR
By Kevin McCauley
 
cscsThe Council of Senior Centers and Services, which supports community groups in New York, is looking for a PR firm.
Category: RFPs
Fri., Aug. 22, 2014
VF Pub Shifts to Conde Nast Marketing Post
By Kevin McCauley
 
Conde Nast has shifted Ed Menicheschi from the Vanity Fair publisher slot to president/chief marketing officer of its media group.
Category: Media News
Fri., Aug. 22, 2014
BlueFocus PR Revenue Pushes $200M
By Greg Hazley
 
bluefocusGrowing Chinese ad/PR group BlueFocus Communications reported first half PR revenue jumped 67% to $198M while overall revenues soared 122% to $428M.
Category: Marketing Communications
Fri., Aug. 22, 2014
Federal Antitrust Complaint Filed vs PRSA
By Jack O'Dwyer
 

antitrustO’Dwyer's, in a further move aimed at busting the PRSA boycott against it, has lodged a complaint with the U.S. Dept. of Justice Antitrust division.

Category: PRSA
Thu., Aug. 21, 2014
Trade Group for High Speed Traders Takes Shape
By Greg Hazley
 
mmiThe Modern Markets Initiative, the Washington-based trade group for the high-frequency trading sector set up by PR veterans of the Obama and Romney campaigns, has named a CEO and brought in lobbying support.
Category: Financial PR & Investor Relations
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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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Jack O'DwyerBy Jack O’Dwyer
Public relations covers such a broad array of communications services these days that defining it has become harder than ever. Read more...
 
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It still makes great good sense for a corporate buyer to be cautious before hiring a public relations agency. Read more...
 
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Firms ranked overall by '14 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2015:
1. Edelman, NY - $797,328,238
2. APCO Worldwide, D.C. - $118,112,600
3. Waggener Edstrom, Wash. - $106,676,000
4. W2O Group, San Fran. - $82,625,000
5. Ruder Finn, NY - $73,891,000
6. Finn Partners, New York - $52,796,000
7. MWW Group, NJ - $51,775,000
8. ICR, CT - $50,687,714
9. DKC, New York - $41,500,000
10. Zeno Group, New York - $39,921,576
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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