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Fri., Oct. 9, 2015
A Baker's Dozen: Strategic Tips for PR Buyers and Sellers
By Rick Gould
 
Rick GouldAs the PR M&A market heats up, what do potential buyers (and sellers) need to think about?
Category: M&A
Fri., Oct. 9, 2015
In Healthcare, Focusing on Your Marketing Niche is Key
By Dan Martin
 
Dan MartinPersonalizing stories and focusing on target audiences within your market niche is crucial in healthcare marketing. Here are some tips professionals can use to discover their niche, own it and achieve success.
Category: Healthcare PR
Fri., Oct. 9, 2015
Pandora Buys Ticketfly for $450 Million
By Jon Gingerich
 
Pandora & TicketFlyPandora will purchase live events company Ticketfly for a reported $450M in cash and stock. That acquisition now allows a major music marketing opportunity for the Internet streaming service.
Category: Media News
Fri., Oct. 9, 2015
Karbo Communications Program Targets Tech Startups
By Matthew Schwartz
 
Karbo CommunicationsThe offering includes spokesperson coaching, story pitching to top-tier press and media kit/press material.
Category: Technology PR
Fri., Oct. 9, 2015
Building Value Proposition in a Cost-Minded World
By Michael Rinaldo
 
Michael RinaldoChallenges abound surrounding notions of cost and value in today’s pharmaceutical and biotech industries. Healthcare communicators crafting messages with a “value story” need to keep in mind that it’s not just about the data.
Category: Healthcare PR
Fri., Oct. 9, 2015
Twitter Expands Pre-Roll Video Ad Marketplace
By Matthew Schwartz
 

TwitterDuring Twitter’s earnings conference call for the last quarter, newly installed CEO Jack Dorsey said the company needs to improve its messaging to the marketplace (read: better PR).

Category: Social Media
Fri., Oct. 9, 2015
Wingo Joins Ad Council Board
By Jon Gingerich
 

Robert WingoThe Ad Council has elected Robert Wingo, chairman of Austin-based agency SandersWingo, to the non-profit's board of directors.

Category: Personnel Appointments
Fri., Oct. 9, 2015
Boycott Supermarket Say Westhampton Citizens
By Jack O'Dwyer
 
Waldbaum'sEmployees of the Waldbaum’s supermarket in Westhampton Beach, told they will lose their jobs, are asking fellow citizens to boycott the Best Yet Market chain that is on the verge of taking over the store.
Category: Public Affairs
Fri., Oct. 9, 2015
PR Council Announces 2016 Board of Directors
By Matthew Schwartz
 

PR CouncilChristopher Graves, Global Chairman of Ogilvy Public Relations, gets a second term as Chair. 

Category: Associations
Fri., Oct. 9, 2015
Penn-Led Investment Firm Buys SKDKnick
By Greg Hazley
 
skdkStagwell Group, the investment group led by polling guru and former Burson-Marsteller chief Mark Penn, has made its first major deal with a move to buy SKDKnickerbocker, the Democrat-heavy PR and public affairs firm.
Category: PR Firms
Fri., Oct. 9, 2015
PR Links: Handling nightmare PR clients; People magazine speaks out on gun violence; Carson: Media = used car salesman
By Greg Hazley
 
Clients Handling nightmare PR clients (R. Wynne) 

Tech Elon Musk says Apple is the 'graveyard' for fired Tesla staff (Guardian) 

Issues People magazine speaks out on gun violence (Ad Age) 

Crisis Statement from Northern Arizona Univ regarding shooting on campus (PR) 

Obit Music publicist to Aretha Franklin dies at 64 (Billboard) 

Politics Ben Carson: Media reputation is 'down there with used care salesmen' (Wash Post) 

Optics Obama's Oregon visit draws ire of guns-rights advocates (WSJ) 
Category: PR Links
Thu., Oct. 8, 2015
The Art of the Public Apology
By Matthew Schwartz
 
President ObamaObama’s apology raises other questions about the public apology—and how senior PR pros can make sure that when their senior executives or clients do apologize it doesn’t make a bad situation worse.
Category: Crisis Communications
Thu., Oct. 8, 2015
Woulda, Coulda, Shoulda: PR Lessons from Kevin McCarthy Debacle
By Andy Gilman
 
Kevin McCarthyA cautionary tale on how just a few uttered words can derail a career.
Category: Crisis Communications
Thu., Oct. 8, 2015
Gannett Acquires Journal Media for $280 Million
By Matthew Schwartz
 

GannettThe deal is in keeping with the ongoing roll-up throughout the media, as traditional media brands join forces and create better scale for consumers and media buyers.

Category: M&A
Thu., Oct. 8, 2015
Ogilvy PR Taps Marshall Manson as UK CEO
By Matthew Schwartz
 
Marshall MansonThe move follows the recent promotion of Michael Frohlich to CEO of the agency’s EMEA region.
Category: Personnel Appointments
Thu., Oct. 8, 2015
The Stevens Group Promotes Jachetti to Senior Partner
By Matthew Schwartz
 

Rich JachettiJachetti joined the firm as senior associate last January.

Category: Personnel Appointments
Thu., Oct. 8, 2015
5 PR Tips for Winning the Request For Proposal (RFP) Competition
By Ronn Torossian
 
Ronn TorossianIt’s fierce competition to get your RFP across the plate. Here are some tips on how to boost the odds to land that account.
Category: RFPs
Thu., Oct. 8, 2015
Report: Growth Rate of Mobile Use Finally Slowing Down
By Jon Gingerich
 
eMarketerThe average amount of time Americans spend on their mobile devices has increased every year. Now, that rate of growth may be slowing, according to a new report by eMarketer.
Category: Marketing Communications
Thu., Oct. 8, 2015
Grayling to Power World Energy Congress PR
By Greg Hazley
 
wecThe World Energy Congress, the triennial global energy sustainability confab, has plugged in Grayling to guide communications for the 2016 event slated for Istanbul.
Category: International

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Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
 
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O'Dwyer's PR Firm RankingsO'Dwyer's 2016 Rankings of PR Firms
Firms ranked overall by '15 net fees with separate charts for 12 PR specialties such as healthcare, technology and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
O'Dwyer's 2015 PR Firm Rankings

 
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
 
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.
 
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