Several years ago, you could count the number of successful, stylish humanitarian fashion labels on one hand. Now there are dozens, and the concept of placing a human rights campaign at the center of a brand message has gone mainstream.
Depending on the company’s objective, a PR team may need to drive traffic and support conversions online, leverage media placements to support retail distribution, and drive consumers to brick-and-mortar locations.
Maureen Varnon, a senior agency pro for Spectrum and Porter Novelli, has taken the reins of marketing and communications for Catholic Charities USA, the multibillion-dollar Virginia-based network that is one of the country's largest charities.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.