Personalizing stories and focusing on target audiences within your market niche is crucial in healthcare marketing. Here are some tips professionals can use to discover their niche, own it and achieve success.
Challenges abound surrounding notions of cost and value in today’s pharmaceutical and biotech industries. Healthcare communicators crafting messages with a “value story” need to keep in mind that it’s not just about the data.
Employees of the Waldbaum’s supermarket in Westhampton Beach, told they will lose their jobs, are asking fellow citizens to boycott the Best Yet Market chain that is on the verge of taking over the store.
Stagwell Group, the investment group led by polling guru and former Burson-Marsteller chief Mark Penn, has made its first major deal with a move to buy SKDKnickerbocker, the Democrat-heavy PR and public affairs firm.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.