For success in this content-cluttered world, brands need to invest more in targeting specific segments of their audience. That means creating better content over simply more content, quality over quantity.
IBM PR chief Jon Iwata outlined preliminary findings of the "future of the chief communications officer" research project during today's session of the Arthur Page Society's spring seminar held at Manhattan's Conrad Hotel.
Companies and brands are increasingly using digital and social media channels to engage customers. But when activists employ those same channels to confront or antagonize, few have the training to coordinate an effective response.
An overwhelming majority of independent PR firm owners expect to sell their firms and have given equity to top managers with an eye on succession and attracting buyers, according to a study by The Stevens Group.
More than half of those surveyed in Edelman's latest Trust Barometer want more federal regulation of the financial services sector, which is opposed by the crowd running for the Republican presidential nomination sweepstakes.
Anthem, the top health insurance provider that is navigating the aftermath of a massive data breach, has brought in Allergan chief communications officer Bonnie Jacobs as senior VP of corporate communications.
*O'Dwyer's is the only PR firm ranking which requires the top page of the latest corporate income tax return and W-3, establishing particpants as PR firms rather than ad agencies or other types of businesses.