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Return to Latest News
Fri., Feb. 5, 2016
Tech Innovation Presents New PR Challenges
By Brandon Andersen

Brandon AndersenInnovations and public support for green tech have reached new highs, but those who position themselves with the right communication strategies will find the most potential amidst this change.

Category: Environmental PR
Fri., Feb. 5, 2016
Best Western Books J PR
By Editorial Staff
Best WesternGlobal hospitality chain Best Western Hotels & Resorts has booked J Public Relations for North American PR, following a re-branding in October.
Category: Travel PR
Fri., Feb. 5, 2016
MLB's Heckelman Signs with Finsbury
By Editorial Staff
jeff heckelmanJeff Heckelman, who led business PR for Major League Baseball, has signed with Finsbury as a VP.
Category: Entertainment & Sports PR
Fri., Feb. 5, 2016
PR Links: Crisis of the Week: Oscars; Theranos Looks for 'Storyteller'
By Editorial Staff

Crisis of the Week: And the Oscar for crisis response goes to ... (WSJ) 

Crisis Theranos is hiring someone to do 'storytelling' (Inc) 

Super Bowl How to use PR to outsmart Super Bowl ads (J. Mudd) 

Crisis Martin Shkreli's lawyer: He's got a major PR problem (CNN) 

IR Volkswagen, reeling from scandal, delays earnings report (NY Times) 

Int'l Media leaders urge toughter protections for journalists (AP) 

Category: PR Links
Thu., Feb. 4, 2016
IPREX Signs on SPM
By Jon Gingerich
IPREXDallas-based PR agency SPM Communications, Inc. has become the newest partner of global network IPREX.
Category: Associations
Thu., Feb. 4, 2016
Widmeyer Expands Education Practice
By Jon Gingerich
Marina Stenos Rachel Zaentz
Washington, D.C.-based Widmeyer Communications has announced several key promotions in the agency’s flagship education group.
Category: Public Affairs
Thu., Feb. 4, 2016
Cision Enhances PR Edition Platform
By Jon Gingerich

VisionSoftware giant Cision on Thursday unveiled several major upgrades to its PR Edition platform.

Category: PR Services
Thu., Feb. 4, 2016
Alvarez Briefs PR for NY Law School
By Editorial Staff
silvia alvarezSilvia Alvarez, who handled communications for the New York City Dept. of Consumer Affairs, has moved to New York Law School as VP of communications.
Category: Public Affairs
Thu., Feb. 4, 2016
NY Times Profit Climbs on Cost Cutting
By Editorial Staff
New York TimesThe New York Times Company saw net income jump nearly 48% in the fourth quarter to $51.7M as lower costs and severance expenses offset flat revenues of $444.7M. Further newsroom cuts expected. 
Category: Media News
Thu., Feb. 4, 2016
"2001" Screeching Monolith Was Wi-Fi Emitter
By Jack O'Dwyer

Monolith from 2001: A Space OdysseyThe monolith that starts screeching in “2001: A Space Odyssey,” when astronauts approach it, causing intense pain, was a wireless transmitter of an advanced culture—a harbinger of today’s wireless devices, say critics.

Category: Public Affairs
Thu., Feb. 4, 2016
Whatís the PR Practitionerís Role in Sustainability?
By John Krisiukenas

John KrisiukenasThough it’s taken a long time for sustainability efforts to go mainstream, a sizable cultural shift has occurred.

Category: Environmental PR
Thu., Feb. 4, 2016
Teneo Aids EOS in Blister Suit
By Editorial Staff
eosEOS, the lip balm in an egg-shaped container that grew wildly popular from social media and celebrity endorsements, has engaged Teneo Strategy as it copes with fallout from class action lawsuits from customers who experienced blisters and other skin irritation after using the product.
Category: Crisis Communications
Thu., Feb. 4, 2016
Jawski Joins PNís Rep. Management Practice
By Jon Gingerich

Greg JawskiPorter Novelli has appointed Greg Jawski senior vice president of the agency’s reputation management practice.

Category: Reputation
Thu., Feb. 4, 2016
NY Times' Serphos to Head Global PR for Reuters
By Editorial Staff
abbe serphosAbbe Serphos, executive director of corporate comms. for the New York Times Company, is decamping for Reuters for the global head of PR and comms. slot later this month.
Category: Corporate Communications
Thu., Feb. 4, 2016
PR Links: Digital Media's Go-To (and often wrong) Analyst; PR in Your Blind Spot
By Editorial Staff

Media Digital media's favorite analyst: Often quoted ... and wrong (M. Wolff) 

PR 101 Make sure PR isn't in your blindspot (K. Keegan)

Social Super Bowl Twitter campaign makes you feel like you're there (L. Hoffman) 

Int'l The media war at Syria peace talks (LA Times) 

Future PR 2020: What will it be like? (J. Mollica) 

PR on PR 6 reasons I hate press releases (C. Nicholson) 

Category: PR Links
Wed., Feb. 3, 2016
SevenTwenty Strategies Signs AANP
By Jon Gingerich
SevenTwenty StrategiesSevenTwenty Strategies has been named agency of record for the American Association of Nurse Practitioners.
Category: Healthcare PR
Wed., Feb. 3, 2016
Kaplow Leads Content for SheKnows
By Editorial Staff
susan kaplowSusan Kaplow, executive VP of development and operations for Refinery29, has moved to SheKnows Media aschief content officer for the women's lifestyle group of properties.
Category: Media News
Wed., Feb. 3, 2016
It's Time to Send the Iowa Caucuses to the Packing Plant
By Bill Huey
bill hueyNow that we are four election cycles into the 21st century, it's time to do away with the Iowa Caucuses, or at least move them deeper into the cycle, say about the time of the Iowa State Fair.
Category: Public Affairs
Wed., Feb. 3, 2016
Rittenhouse Reps Neo@Ogilvy in Tokyo
By Jon Gingerich

David RittenhouseOgilvy & Mather global media agency and marketing network Neo@Ogilvy has appointed David Rittenhouse to serve as representative director.

Category: International
Wed., Feb. 3, 2016
JeffreyGroup Names New Regional Executive Directors
By Jon Gingerich
JeffreyGroupJeffreyGroup has promoted Cristina Iglecio and Mariana Villarreal to serve as the agency's newest regional executive directors.
Category: International

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Oct. '16
Healthcare &
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Commentary &
Prof. Development:
Mon., Oct. 24
Redefining Success: a Timeless Debate
By Stephanie DeViteri
Stephanie DeViteri

Mon., Oct. 24
Trump Fails Presidential Character Test, Bigly
By Bodine Williams
Bodine Williams

Fri., Oct. 21
Missed Opportunity of the 2016 Al Smith Dinner
By Patrick Hirigoyen
Patrick Hirigoyen

Fri., Oct. 21
It’s Not What You Know, But Who You Know
By Loren Antonio Duran
Loren Antonio Duran

Fri., Oct. 21
Defenders of the Healthcare Brand
By Lisa Kersey
Lisa Kersey

Thu., Oct. 20
Healthy Reputations Essential in Healthcare
By Gil Bashe &
Kristie Kuhl
Gil BasheKristie Kuhl

Wed., Oct. 19
Understanding the Executive Power of the President
By Robert Dilenschneider
Robert Dilenschneider

Wed., Oct. 19
PR Lessons From the Political Campaign
By Arthur Solomonarthur solomon

Wed., Oct. 19
Keeping Pace in an Evolving Marketplace
By Dan Martin
Dan Martin

Tue., Oct. 18
PR’s Role in Patient Engagement
By Sharon Reis
Sharon M. Reis

Tue., Oct. 18
Year-End Tax Planning and Developments
By Richard Goldstein
Richard Goldstein

Mon., Oct. 17
HP Job Cuts May Hurt Brand
By Ronn Torossian
Ronn Torossian

*Find more commentary & prof. development under these categories:
--Crisis Comms.

--Financial Mgmt.
--Professional Dev.
--Public Affairs

--Public Relations

Thu., Oct. 20
Santa Monica Seeks Marketing Help
Santa Monica

Mon., Oct. 17
Redmond, WA Wants Creative Services
City of Redmond

Fri., Oct. 14
Compton Calls for Comms.
City of Compton

Tue., Oct. 11
FL Airport Seeks PR Pitches
Northwest Florida Beaches Int'l Airport

Thu., Oct. 6
Nassau Health Care Seeks Ad Agency

Wed., Oct. 5
Hawaii Calls for PR Services
Hawaii Tourism Authority

Tue., Oct. 4
Upstate NY DOT Seeks Broadcast, Media Buying Help
Warren County Tourism Department

*For a full list of RFPs back to the beginning of 2016 and earlier, go to: O'Dwyer's RFP

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O'Dwyer's PR Firm Rankings Seal2016 Rankings
of PR Firms

Rankings by '15 net fees with separate charts for 12 PR specialties such as healthcare, tech and travel. Look up firms in key cities like New York, Chicago and Los Angeles.
Top 10 PR firms for 2016:
1. Edelman, NY - $840,923,379
2. APCO Worldwide, D.C. - $119,858,300
3. WE, Wash. - $98,782,000
4. W2O Group, San Fran. - $95,010,000
5. Ruder Finn, NY - $74,000,000
6. Finn Partners, New York - $71,481,000
7. LEWIS, San Fran. - $68,585,000
8. ICR, CT - $56,208,757
9. Zeno Group, New York - $47,343,821
10. PadillaCRT, New York - $34,813,666
Full ranking of firms >>
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2016 Editorial Calendar:
January, PR Buyer's Guide/Crisis Comms.
February, Environmental PR & Public Affairs
March, Food & Beverage PR
April, Broadcast Media Svcs. & Social Media PR
May, PR Firm Rankings
June, Multicultural/Diversity & Int'l PR
July, Travel & Tourism PR
August, Financial PR/IR & Prof. Svcs. PR
September, Beauty/Fashion & Lifestyle PR
October, Healthcare & Medical PR
November: Technology PR
December: Entertainment & Sports PR
Each month a different area of PR is examined and firms with strengths in the focus area are profiled.
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