W20 Group has opened in Boston to expand its U.S. market presence to that technology/medical devices company-rich city and New England.

Adam Cohen, managing director at the firm and veteran of Rosetta and FleishmanHillard, heads the new outpost.

By opening in Boston, Jim Weiss, CEO, said his technology and analytics-oriented firm would have an opportunity to pursue large consumer brands in the upper northeast region.

San Francisco-based W20 is parent of WCG, Twist Marketing and Brewlife. It has major facilities in Austin, New York and London.