john kennedyNew York's Goodman Media International is putting John Michael Kennedy back in Boston as head of its new outpost.

Tom Goodman says his firm has done a lot of work in Boston for clients such as the Institute for Healthcare Optimization, The Economist's Healthcare Forum 2014, Elysium Digital, Boston Ballet, MIT Securities Study Program, Clean Air Task Force and Candlewick Press.

Kennedy, a six-year GMI veteran, lived in Boston from 1994-2008, working for Boston Ballet, Huntington Theater Co. and Massachusetts Cultural Council.

Goodman says the time is ripe for a Beantown push since businesses there in the sectors served by GMI are "more robust than ever."

Those categories are healthcare, travel, media advocacy and culture.