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John Berard is an advisor to a small group of public relations agencies; each of which partners with his firm Credible Context to add geographic reach, subject matter expertise or talent in support of client initiatives.

John practices one essential aspect of counsel he promotes to clients: It is important to be a participant in the communities you serve. He has served as a member of the board of the D.C. Hotline, the Washington, D.C. crisis counseling service and as a communications advisor to the National Capital Food Bank, also in Washington, D.C.

Stories by John Berard

    The Death of Nuance
    (Public Relations)

    Thu., Jun. 4, 2020

    John BerardThere are many hard lessons for the PR business coming out of the Covid-19 pandemic and its devastating effects on employment and the economy, but with the death of George Floyd under the boot of a police officer and the public reaction to it, there is even more for us to know. (1 reader comment)

    Public Relations Can Explain a Problem, Not Overcome It

    Thu., Nov. 6, 2014

    berardOne can argue that President Obama was wrong from the start or wrong along the way but the bad electoral news had origins too complex to place at the feet of PR.

    Strategic Communications & NSA: Perfect Together
    (Public Affairs Commentary)

    Tue., Aug. 5, 2014

    NSA logoThe National Security Agency's posting of strategic communications director job drew much skepticism, but the intelligence deserves praise for its commitment to best practices.