Caroline Andrew is senior vice president at Mfa Marketing & PR.

Stories by Caroline Andrew

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Olympic PR: What’s New and What’s Not (Sports PR) Mon., Dec. 11, 2017 The countdown to 2018 Winter Olympics is on, and already the world is buzzing about who’ll be the Olympic darlings to watch in PyeongChang, along with which brands will emerge victorious amid a flurry of Olympics-related marketing activities.

•	Resolution Revolution: Driving Results in Wellness (Marketing Communications) Mon., Jan. 9, 2017 Themes of health and wellness dominate the headlines in January, and it can be a tough month for PR pros to secure press coverage and roll out a winning strategy that stands out from the clutter.