Lisa K. Ross is President of rbb Communications.

Stories by Lisa Ross

•	Communicating Amid Coronavirus Concerns (Crisis Communications) Thu., Jan. 30, 2020 Why the greatest threat surrounding the coronavirus outbreak is our tendency toward irrational fear.

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What Hoteliers Should Know About Mobile Bookings (Travel PR) Mon., Jun. 18, 2018 Mobile is no longer a secondary source for communication and receiving information. Mobile technology continues to evolve and shape the customer journey, with most transactions now taking place primarily on mobile devices.

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Why U.S. Hispanics Should be a Top Target for Hoteliers (Travel PR) Wed., Jul. 19, 2017 The U.S. Hispanic audience is now one of the largest leisure target niche groups, and presents strong marketing opportunities for hotel brands. But how can hoteliers tap into this powerful and growing consumer segment?