Content, Outreach Marketing Emerge with PR
Fri, Mar. 27, 2015
By Mike Crawford
Instead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
| Category: Content | Return to Latest News |
Instead of just telling targeted audiences what they need to know about a brand, content and outreach marketing allow brands to participate in two-way dialogue.
As college campuses "disinvite" speakers deemed politically incorrect by some students, the University of Chicago last week issued a ringing endorsement of free speech. Bravo UoC!
News sites deemed "credible" are visitors are the best platforms for "sponsored content" or "native advertising," according to a survey of 5,000 respondents conducted by Edelman Berland and Interactive Advertising Bureau.
New York Times publisher Pinch Sulzberger told employees Dec. 19 that he’s launching a native advertising program early next year because advertisers want “new, more immersive ways of engaging consumers.”
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