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FleishmanHillard is working with King Abdullah University of Science & Technology on an integrated communications program through April 15 to promote its participation in a forum hosted at the Massachusetts Institute of Technology.
Contract fees/expenses are capped at $278K. The Omnicom unit will bill KAUST at its standard US hourly rates, which range from $75 to $525 per hour.
Work began March 7 on planning for the March 24 forum in which KAUST will seek to learn how Boston developed its education/technology ecosystem and to apply that knowledge to the Kingdom's Vision 2030 program.
Vision2030 is designed to reduce Saudi Arabia's dependence on energy by developing its health, education, recreation, and tourism sectors.
FH is responsible for handling invitations to the MIT event, conducting media outreach, facilitating interviews, managing the event, shooting video and following up on social media platforms.
King Abdullah founded KAUST in 2009 and endowed it with $10B.
According to their letter of agreement, KAUST and FH may negotiate a more detailed, longer-term business relationship at the close of business on April 15.
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